Nagasaki Stadium City and Sumitomo Mitsui Card Form Partnership; "FOOD HALL Sponsored by Sumitomo Mitsui Card" to be Established

Nagasaki Stadium City partners with Sumitomo Mitsui Card for naming rights and member benefits, aiming to enhance visitor experience and promote payment services.
広告・マーケティング,金融,スポーツ,エンターテインメント,不動産NQ 97/100出典:prnews

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  • 📰 Published: April 2, 2026 at 02:00
Sumitomo Mitsui Card Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Yukihiko Onishi; hereinafter referred to as Sumitomo Mitsui Card) and Regional Creation Nagasaki Co., Ltd. (Headquarters: Nagasaki City, Nagasaki Prefecture; President and CEO: Hideki Iwashita; hereinafter referred to as Regional Creation Nagasaki) have concluded a Food Hall Partner agreement for Nagasaki Stadium City. Through this partnership, Sumitomo Mitsui Card will acquire the naming rights for the food hall within Nagasaki Stadium City, and preferential benefits will be offered to Sumitomo Mitsui Card members at some in-facility stores. By providing these benefits and promoting payment services, we aim to further enhance the experiential value for visitors. Furthermore, a partnership with "Nagasaki Velca," the professional basketball club that calls this facility its home, is also separately planned. ■ Holders of Sumitomo Mitsui Card's Numberless Card and Olive (Olive) Can Receive Preferential Benefits at Designated Stores! At designated stores, preferential benefits will be provided to customers who hold Sumitomo Mitsui Card's Numberless Card or Olive. In addition to the restaurants within the food hall, preferential benefits will also be available at various shops within Nagasaki Stadium City, including those in the concourse. We encourage those who do not yet have a card to take this opportunity to apply. ■ "FOOD HALL Sponsored by Sumitomo Mitsui Card" Will Feature Wall Art by Illustrator Yunosuke With the conclusion of this partnership, Sumitomo Mitsui Card Co., Ltd. has acquired the naming rights for the food hall, and it will be renamed "FOOD HALL Sponsored by Sumitomo Mitsui Card." At "FOOD HALL Sponsored by Sumitomo Mitsui Card," initiatives will be developed to allow visitors to experience the company's brands and services more intimately. In line with the theme of "Seamless days," designs will be created to depict visitors enjoying their stadium experience without payment stress, and multiple design artworks will be displayed on the walls. The wall designs are newly drawn by illustrator Yunosuke. ■ Partnership with Nagasaki Velca Also Planned from Next Season We plan to participate in a partnership with the professional basketball club "Nagasaki Velca," which uses HAPPINESS ARENA within Nagasaki Stadium City as its home court (starting from the 2026-2027 season), and also plan to offer special benefits to Sumitomo Mitsui Card members. Details of the services will be announced at a later date once they are finalized. Nagasaki Stadium City, through its collaboration with Sumitomo Mitsui Card, aims to create a new urban environment that blends sports and entertainment with a comfortable payment experience, contributing to the development of the local community and the promotion of sports culture. - Official App: https://app.nagasakistadiumcity.com/apptop/move_studiumCityApp.html (Please note: This is an app download page and may not be available on PC environments.) - Official Website: https://www.nagasakistadiumcity.com/ - Official X: https://x.com/nscproject - Official Instagram: https://www.instagram.com/nagasaki_stadiumcity/

FAQ

What are the main benefits of this partnership?

Sumitomo Mitsui Card members will receive preferential benefits at designated stores. Sumitomo Mitsui Card also acquires naming rights for the food hall.

When will the partnership with Nagasaki Velca begin?

A partnership with Nagasaki Velca is also planned to commence from next season (2026-2027 season).

What is the purpose of this partnership?

It aims to enhance visitor experience, promote payment services, contribute to regional development, and foster sports culture.