Tommy Hilfiger Welcomes American Football Icon Travis Kelce as Global Brand Ambassador and Creative Collaborator

Photo credit: Courtesy of Tommy Hilfiger

Tommy Hilfiger, the iconic American lifestyle brand, announces the appointment of Travis Kelce, a three-time Super Bowl champion and a defining figure of his generation, as Global Brand Ambassador and Creative Collaborator. Inspired by four decades of collaborations with pop culture pioneers, Tommy Hilfiger partners with one of the most recognized figures globally.

Known for his distinctive and impactful style, Kelce brings confidence, individuality, and charisma to the Tommy Hilfiger universe. A series of campaigns will unfold, grounded in unwavering optimism, boundless curiosity, and the belief in dreaming big. The partnership kicks off in Fall 2026, as the athlete icon steps into Tommy Hilfiger's vision of New York – a place where timeless glamour meets effortless cool, and unexpected encounters are just around the corner. The narrative continues into Spring 2027 with a design collaboration, reinterpreting Tommy's iconic pieces.

"Travis Kelce is one of the most compelling figures in sports and culture today. He is at the forefront of a new generation of athletes who use style to express themselves, combined with an approachable relatability that people connect with instantly. I am excited to see how he will bring his fearless, fun, and bold sensibility to "Prep Made Current" for fans around the world," says Tommy Hilfiger.

As one of the most talked-about figures of the modern era, Kelce navigates seamlessly between the stadium, the screen, and the world of style. A pioneer of the tunnel walk, his game-day arrivals are treated like red carpet moments, each step a showcase of his bold and individual perspective. His humor and natural charm have also made him a crossover presence beyond the field, garnering attention on major television shows and in Hollywood. From the locker room to the boardroom, he has naturally expanded his ventures, growing his business portfolio and engaging in a wide range of media activities, including producing and hosting. Among these is the podcast "New Heights," co-created with his brother, Jason Kelce. Simultaneously, he continues to perform at the highest level in his primary profession, marked by a legendary 14-year NFL career.

"I've always admired Tommy Hilfiger as an iconic American brand. From asking my mom to buy me a sailing gear jacket in high school, I've been drawn to the brand's confident style. Over the years, I've respected its ability to stay classic and consistent, yet always evolve. It's a dream come true to work with Tommy and bring timeless pieces to life in a way that feels authentic to me and relevant for today," says Travis Kelce.

Kelce joins a new generation of icons who have shaped the Tommy Hilfiger universe across various cultural spheres. Rafael Nadal