The Fukushima Branch of the Japan Automobile Federation (JAF), led by Branch Chief Takehiro Onuma, has launched a limited-time campaign in collaboration with 'Hanare no Yado Yomogi-no' (located in Koriyama City, Fukushima Prefecture), a ryokan in the Iwaki Atami Onsen area. From Tuesday, June 23, 2026, to Monday, August 31, 2026, JAF members can enjoy discounted day-trip bathing through a coupon available on the JAF smartphone app, as part of efforts to stimulate tourism demand and promote the utilization of local resources in Fukushima Prefecture.

Background

Hot spring destinations within Fukushima Prefecture face ongoing challenges in attracting visitors and maximizing the use of regional assets.

The JAF Fukushima Branch aims to increase the utilization of local tourist facilities by offering member-exclusive benefits, thereby creating opportunities for domestic and regional visitors and promoting the unique charms of the area. This initiative is one such effort.

About Hanare no Yado Yomogi-no

A secluded retreat nestled in greenery, away from the hustle and bustle.

Located in the innermost part of Iwaki Atami Onsen, 'Hanare no Yado Yomogi-no' is a tranquil hideaway for adults, where guests can relax in serene gardens and soothing hot spring waters. Each guest room offers a unique atmosphere, allowing visitors to enjoy a peaceful and leisurely experience.

As a place that embodies the region’s natural beauty and cultural essence, it continues to provide healing and comfort to many guests.

JAF App Coupon Benefits

Weekdays

Day-trip bathing fee: ¥1,650 → ¥1,320

Holidays, public holidays, eve of holidays, eve of public holidays, peak periods

Day-trip bathing fee: ¥1,870 → ¥1,320

* Not available during New Year's period, private bookings, or when fully booked

* Please contact the facility by phone in advance to confirm availability

* No resting area available

* Bathing hours: 4:00 PM to 8:30 PM (last entry at 8:00 PM)

Promotional Period

June 23, 2026 (Tuesday) to August 31, 2026 (Monday)

How to Use

Present the JAF app coupon at check-in.

Location

5-5-33 Atami, Atami-machi, Koriyama City, Fukushima Prefecture

Future Outlook

The JAF Fukushima Branch will continue to collaborate with local businesses across the prefecture to promote regional resource utilization and tourism development. Through member-focused services, it aims to increase visitor engagement, promote regional attractions, and contribute to a sustainable local economic cycle.

For more details, please visit the JAF Fukushima Branch local information page.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership