Released on Monday, April 6th: The blissful custard pudding "Moomin x Ibaraki Milk" collaboration package is now available! A present campaign to win Moomin goods will also be held.

Ibaraki Milk Co., Ltd. (Headquarters: Ishioka City, Ibaraki Prefecture; President: Shinichi Nakazawa), a group company of JFLA Holdings Inc. (Headquarters: Chuo-ku, Tokyo; President: Shusaku Higaki), will launch the new "Blissful Custard Pudding 'Moomin x Ibaraki Milk' Collaboration Package" on Monday, April 6, 2026, in collaboration with the globally beloved "Moomin."
To commemorate the launch, a present campaign will also be held where customers can win original Moomin goods and more by purchasing eligible products and collecting receipts and pudding lid films to apply.

■ Rich and Smooth "Blissful Custard Pudding"

Made luxuriously with plenty of fresh cream and egg yolks, it is carefully steamed over time using special equipment, of which there are only a few in Japan. It features a rich and profound taste that locks in the original deliciousness of the ingredients, along with a smooth and melting texture.

The elegantly sweet pudding is combined with a slightly bitter caramel sauce, creating a satisfying taste down to the last bite.

About the "Moomin x Ibaraki Milk" Collaboration Package

The package is designed with a special happy yellow color scheme, themed around the "happy feeling" one gets when eating the "Blissful Custard Pudding."
It depicts scenes of Moomin Valley characters enjoying "blissful" moments, such as Moomin skipping, Little My smiling, and Snufkin spending peaceful time.

We hope to deliver heartwarming moments that will make you smile.

All 6 Types of Lid Films with Character Illustrations

The lid films come in a total of 6 types: Moomintroll & Snorkmaiden / Moominpappa & Moominmamma / Snufkin / Little My / Mymble / Stinky.

One of these types is randomly printed, allowing you to enjoy the excitement of discovering which character you get.

Furthermore, by collecting three different designs, you can apply for an original Moomin collaboration spoon.

For product details, click here

URL： https://www.ibaraki-milk.jp/product/moomin/moomin-shifuku/

■ Moomin x Ibaraki Milk Collaboration Campaign Overview

We will be holding the "Moomin x Ibaraki Milk Collaboration Campaign," where customers who purchase the "Blissful Custard Pudding 'Moomin x Ibaraki Milk' Collaboration Package" within the eligible period and collect receipts and pudding lid films can apply to win Moomin collaboration goods and more, with a total of 80 winners selected by lottery.

【Application Period】 April 6, 2026 (Mon) - May 31, 2026 (Sun) until 23:59

【Eligible Product】 Blissful Custard Pudding "Moomin x Ibaraki Milk" Collaboration Package

【Prizes and Number of Winners】

〈 Prize A 〉Moomin Collaboration Original Spoon: 30 winners

〈 Prize B 〉Ibaraki Milk Pudding Assortment Set: 50 winners

【How to Apply】

You can apply from the application form on the campaign page.

〈Prize A〉Receipts for purchasing 3 or more eligible products and 3 lid films with different designs can be submitted as

1 entry.

〈Prize B〉Receipts for purchasing 1 or more eligible products can be submitted as 1 entry.

ーApplication Stepsー

STEP 1. Access the application form from the "Apply" button on the campaign page.

STEP 2. Enter the required information and select your desired prize.

STEP 3. Upload an image of the purchase receipt that meets the application conditions. (※Please be sure to photograph each receipt individually)

STEP 4. If applying for Prize A, in addition to the receipt image, please take a single photo of the three lid films with different designs and upload it.

STEP 5. Once all entries are complete, click the "Send" button. The application is complete when you receive a confirmation of your form submission at your registered email address.

For more details, please check the campaign page below

(The campaign page is scheduled to be released on April 6th)

URL：https://www.ibaraki-milk.jp/moomin-campaign

■ About Ibaraki Milk Co., Ltd.

Ibaraki Milk is a company established through the collaborative efforts of local dairy farmers. Since its founding in 1974, we have been committed to producing safe, secure, and high-quality milk and dairy products using milk from producers who put their heart into their work. "Creating the most delicious food that contributes to the development of Japanese dairy farming" is Ibaraki Milk's wish.

Headquarters: 1187-1 Nitta, Higashitanaka, Ishioka City, Ibaraki Prefecture

Representative Director and President: Shinichi Nakazawa

Business Activities: Manufacturing and sales of milk, yogurt, pudding, jelly, and fresh cream

URL：https://www.ibaraki-milk.jp/

■ About JFLA Holdings Inc.

Headquarters: Morita Building, 1-5-6 Kakigaracho, Nihonbashi, Chuo-ku, Tokyo

Representative Director and President: Shusaku Higaki

Business Activities: Manufacturing and sales of dairy products, alcoholic beverages, soy sauce, seasonings, etc., import and sales of high-end ingredients and wines, operation of restaurant franchise headquarters, and operation of restaurant outlets

URL：https://j-fla.com