Summer Campaign Launched: Wine Cellar Specialist Offers Luxury Aged Wines to Support Wine Cellar Adoption and Expansion Amid Record Heatwaves

Izumise Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto City; President: Naotaka Totuka), which operates over 50 specialized online liquor stores and handles product development and web production for alcoholic beverages, will launch the 'Summer Wine Cellar Campaign' on its operated platform 'Cellar Sekka' from now until September 30, 2026, at 13:59.

In response to growing concerns about 'indoor wine storage conditions' amid record-breaking heatwaves in recent years, this campaign offers one carefully selected luxury bonus wine to customers who purchase designated wine cooler models. Purchasers of the top-tier model will receive 'Château Latour 2017,' one of Bordeaux's five First Growths. Customers shopping via the Rakuten or Yahoo! Stores can alternatively choose a '5x points' reward.

Two Real-Life Challenges of Storing Wine at Home During Scorching Summers

As temperatures rise in summer, challenges around finding suitable 'storage locations' for valuable wines emerge, varying by lifestyle and collection size. This campaign directly addresses these two common summer concerns, helping customers establish reliable temperature-controlled storage environments—now enhanced with luxurious incentives.

[Challenge 1] Those without a wine cellar, resorting to 'refrigerator storage' (Beginners and casual drinkers)

Refrigerators (including vegetable compartments) are inherently unsuitable for wine storage due to dryness, odor contamination, and vibration from frequent opening and closing. Yet, many users feel it's 'better than leaving bottles in a hot room' and resort to fridge storage. This often leads to bulky wine bottles occupying refrigerator space, creating daily inconveniences by displacing essential vegetables and ingredients.

[Challenge 2] Overflowing collections exposing wines to hot indoor conditions (Enthusiasts and core collectors)

As wine collections grow, existing wine coolers often exceed capacity. Overflowing prized bottles left exposed indoors raise concerns about deterioration as peak summer approaches, increasing anxiety over quality preservation.

Start the Ultimate Aging Experience with a New Wine Cellar

One of the most exciting moments when introducing or expanding a wine cellar is deciding 'which wine to store first and how to age it.' To enhance this experience, Cellar Sekka will include a premium aged wine—carefully matched to each model's class and features—free of charge, allowing customers to intuitively experience ideal storage conditions from day one.

[Examples of Bonus Wine Pairings]

EUROCAVE (Eurocave) Royale

Store Price: ¥3,044,360 (incl. tax)

Cellar Features: Eurocave’s flagship model, integrating proprietary technologies coveted by top sommeliers worldwide.

Capacity: 124 bottles (standard Bordeaux bottle equivalent)

Bonus Wine: Château Latour 2017

Our Store Price: ¥118,800

A First Growth from Médoc, the iconic wine of Pauillac.

Lefier (Lefier) BUILT132+

Store Price: ¥286,000 (incl. tax)

Cellar Features: Built-in design that seamlessly blends into walls. Dual-temperature zones (upper and lower compartments) allow separate temperature control. Front intake and exhaust eliminate the need for side ventilation space.

Capacity: 132 bottles (standard Bordeaux bottle equivalent)

Bonus Wine: Dom Pérignon Blanc 2015

Our Store Price: ¥27,999

An iconic Champagne, awarded 95 points by Wine Advocate.

Lefier (Lefier) BUILT21

Store Price: ¥66,000 (incl. tax)

Cellar Features: Front ventilation design for space-saving installation. At just 87cm in height, it’s the brand’s first built-in model that elegantly fits under kitchen counters.

Capacity: 21 bottles (standard Bordeaux bottle equivalent)

Bonus Wine: Château Haut-Nov Son Artes Saint-Émilion Grand Cru 2022

Our Store Price: ¥13,200

A craft Saint-Émilion from a hidden gem region, favored by connoisseurs.

This campaign allows customers to welcome a worthy wine into the perfect storage environment created by their new wine cellar—offering a profound experience of wine’s true essence.

'2026 Summer Wine Cellar Campaign' Overview

Campaign Period: Until September 30, 2026 (Wednesday), 13:59

Details: One luxury wine, carefully selected per model, will be gifted to customers purchasing designated wine coolers.

Rakuten and Yahoo! Stores offer the alternative option of '5x points'.

Eligible Brands: Lefier, Eurocave, Devaisstyle, Dometic, Artevino, Style Claire, Vintec, Excellence

[Participating Store URLs]

Cellar Sekka Main Store: https://www.winecellar.jp/c/campaign/cellarcampaign

Cellar Sekka Rakuten Store: https://item.rakuten.co.jp/cellar/c/0000000816/

Cellar Sekka Yahoo! Store: https://store.shopping.yahoo.co.jp/cellar/2018b2c6a4.html

Promoting a Culture of Enjoying Wine at Its Best

The true charm of wine blossoms only when stored properly and opened at the perfect moment. Through this campaign, Cellar Sekka aims to promote reliable wine storage solutions even during Japan’s harsh summers, enriching everyday wine experiences for customers.

[Company Overview]

Company Name: Izumise Co., Ltd.

Representative: President Naotaka Totuka

Address: Rittsuyacho 60, Higashi-Tomoe-agaru, Shichojō-dori, Higashidori, Shimogyo-ku, Kyoto City, Kyoto Prefecture

Japan Life Nishinomiya Building, 7th Floor

URL: https://www.izumise.co.jp/

[Press Inquiries]

TEL: 075-255-6112

MAIL: hostmaster@winecellar.jp