What is the '20 Rules of Store Experience Design' document?

It is an explanatory report that systematizes mechanisms and know-how to naturally generate word-of-mouth throughout the customer's psychological phases from before visiting the store to after leaving.

What is the main reason why word-of-mouth does not increase?

The main reason is that the customer's store experience remains at mere 'satisfaction' and is not verbalized.

What kind of content can be learned from the document?

It includes the dissection of the 'expectation-experience-afterglow' mechanism, a 5-step rule aligned with customer psychology, and a checklist of negative experiences that hinder word-of-mouth.

STOREPAD is a store information dissemination and analysis platform that collaborates with various domestic and international store attraction media for centralized information management and word-of-mouth analysis.

Where can I obtain the document?

You can download it from the material request page on the service site provided by Ikusias Co., Ltd. (https://storepad.jp/report/service).

[Store Management] '20 Laws of Store Experience Design' Released to Encourage Natural Reviews

Published Jun 9, 2026 11:00 PM ・ Updated Jun 14, 2026 7:12 AM ・ 3 min read ・ Source: PR TIMES

Ixyas Inc. has released an explanatory report on designing customer experiences to foster natural reviews, leveraging insights from its AI-powered platform, 'STOREPAD'.

Background of the Report Release

Ixyas Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Takashi Naito) has released a report titled 'Commonalities of Stores That Naturally Generate Reviews: 20 Laws of Store Experience Design.' This report, based on insights from its AI-powered store information and analysis platform 'STOREPAD,' details how to design the customer journey from before arrival to after departure to naturally prompt reviews.

Many store owners face the issue of not seeing an increase in reviews despite providing high-quality service. The company believes the reason is that the customer experience ends at mere 'satisfaction' and is not being articulated into language.

Key Highlights

This report explains the psychological mechanisms that make reviews happen systematically, not by chance, covering:

- **Anatomy of the review mechanism**: The three elements of prior expectation, emotional experience, and lingering impression. - **The 20 Laws**: Five steps ranging from before arrival to after departure. - **NG Experience Checklist**: 20 items that visualize blind spots hindering a good experience.

About STOREPAD

STOREPAD is a platform that centralizes information updates for various media—such as map apps, social media, and portal sites—and provides review analysis to lead store management to success.

Service Site: https://storepad.jp/ Request Report: https://storepad.jp/report/service

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Source: PR TIMES
Category: News
Products / services: STOREPAD

[Store Management] '20 Laws of Store Experience Design' Released to Encourage Natural Reviews

⚡ Key Points

Background of the Report Release

Key Highlights

About STOREPAD

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Editorial & Verification Standards

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