Iwasaki Shoten Publishing Co., Ltd. will release the picture book "Vegetables and Friends Festival" by Ai Iwagami. This book is a spin-off of the popular "Picture Book of Vegetables' Dreams" series, which has sold over 140,000 copies. The new book focuses on vegetables trying to befriend a child who dislikes them, promoting a positive view of vegetables. The project is a collaboration with Takii Seed Co., Ltd.'s home gardening brand "UETE." The collaboration aims to offer a food education experience where families can read the book, then grow and harvest vegetables using a dedicated parent-child vegetable cultivation kit. The book details are: Title: "Vegetables and Friends Festival," Author/Illustrator: Ai Iwagami, Publisher: Iwasaki Shoten Publishing Co., Ltd., Price: 1,540 JPY (1,400 JPY + tax), Format: A4 modified, Pages: 27, Distribution Date: April 13, 2026, Release Date: April 15, 2026, ISBN: 978-4-265-15012-0. A present campaign will be held to commemorate the new release, offering 10 parent-child vegetable cultivation kits "Vegetables and Friends." The application deadline is July 31, 2026. A set product including the picture book and the UETE cultivation kit will also be available for purchase from April 15, 2026, at 10:00.
FACT BOX
- Source: PR TIMES
- Category: New Product, 企業Partnership, キャンペーン