[Iwaki FC] 2025 Season Attendee Analysis Report (Home Game Attendance Frequency Analysis and Interview Survey)

Iwaki FC is pleased to report that we have conducted an analysis of 2025 season home game attendance data (using the J.League Marketing Database) and carried out interview surveys with attendees. This initiative was undertaken to better understand our current fan base and to inform future effective marketing strategies.

Last year, Iwaki FC reached a major milestone, celebrating 10 years since our founding. We are committed to becoming more beloved by the local community, increasing our number of supporters, and working toward a future where our stadium is filled with enthusiasm at every match.

◼︎ Prerequisites

For this analysis, we aggregated and processed data from the 2024 and 2025 seasons, including "attendance records," "remote check-in history," and "membership data" from the J.League Marketing Database to capture the characteristics of fans based on their home game attendance frequency. The results of this survey revealed a critical turning point that influences whether first-time visitors become "loyal fans." We will utilize these findings to design strategies and initiatives aimed at achieving our goal of "filling the stadium for every match."

◼︎ Attendance Status from Data Analysis (2025 Season)

・Attendance Frequency and Demographics
As attendance frequency increases, the percentage of residents living in Fukushima Prefecture rises; among the F5 group (16 or more visits), 95% are residents of the prefecture.

A contrasting structure is evident: approximately 70% of the F5 group are season ticket holders, whereas approximately 90% of the F1 group are non-members.

・Polarization of Attendance Frequency
Furthermore, a characteristic structure regarding attendance frequency for the 2025 season has become clear.

Looking at 2025 home game attendees by frequency, those who attended only once were the largest group at 2,396, followed by our most passionate supporters who attended all 19 matches (854 people).

When categorized by frequency groups, the one-time visitor group (F1) is the largest at 2,396, followed by the group with 16 or more visits (F5) at 1,680, representing a significant portion of our base.