Breeze Bay Hotel Launches Demonstration Experiment for Integration Between AI Platform 'IVRy' and 'TL-Lincoln'
IVRy Co., Ltd. and Breeze Bay Hotel Co., Ltd. have begun a demonstration experiment using Japan's first feature that allows an interactive voice AI to complete accommodation reservations over the phone. By integrating with 'TL-Lincoln' for 24/7 real-time reservation confirmation, the initiative aims to solve labor shortages and improve hospitality quality.
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- 📰 Published: May 26, 2026 at 20:01
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IVRy Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Ryoga Okunishi; hereinafter 'the Company'), developer and provider of the interactive AI platform 'IVRy,' is pleased to announce the start of a demonstration experiment using system integration with 'TL-Lincoln,' an accommodation reservation and sales management system, at multiple facilities operated by Breeze Bay Hotel Co., Ltd. (Headquarters: Yokohama, Kanagawa; President: Noritada Tsuda; hereinafter 'Breeze Bay Hotel').
In this partnership, the interactive voice AI checks the reservation status of the accommodation in real-time through telephone conversations and automatically completes everything up to registration in the reservation ledger. This is the first time in Japan* that such a feature integration, where hotel reservations are instantly confirmed solely through AI dialogue over the phone, has been provided.
*Based on internal research: Japan's first service that handles everything from hearing details like number of people and dates via AI voice dialogue to instant confirmation of accommodation reservations.
Background and Challenges
In the hospitality industry, the worsening labor shortage has become an urgent management issue. While digital transformation (DX) is progressing in many areas, telephone response remains a task where 'human intervention is expected' at many accommodations. Issues such as 'missed reservations' due to the inability to answer phones during busy hours or outside front desk hours, and the simultaneous handling of check-ins/outs alongside phone calls, lead to lost guest convenience and increased psychological burden on staff.
Breeze Bay Hotel has already been using 'IVRy' to improve the efficiency of phone response operations. However, although primary responses for reservation inquiries were automated, it had not reached the level of automating the entire process up to reservation completion. Particularly during check-in and check-out times, which are peak hours for face-to-face service, missing reservation opportunities was common, as it is difficult to maintain sufficient staffing at all times.
In this demonstration experiment, by automating the steps up to 'reservation confirmation,' the goal is to optimize human capital and maximize reservation opportunities.
Overview of the Demonstration Experiment
'IVRy' and 'TL-Lincoln' will be integrated at multiple facilities operated by Breeze Bay Hotel. 'IVRy' autonomously conducts hearings for phone reservation inquiries, queries the real-time room availability registered in 'TL-Lincoln,' and completes the response up to the final reservation.
- Eliminating Missed Phone Reservations: Maximize reservations without missing any, even during busy hours like check-in/out.
- Optimization of Human Capital: Enabling staff to concentrate on improving guest hospitality.
- Improving Customer Satisfaction: AI responds to phone calls 24/7, providing a smooth experience. Delivering a stress-free booking experience.
Noritada Tsuda, President of Breeze Bay Hotel Co., Ltd.
'As the BBH Group operating approximately 160 facilities nationwide, we aim to provide the highest level of cost performance. Phone response at the front desk was a management issue that needed to be resolved. IVRy has already been helpful, not just for efficiency but also for reducing the psychological burden on the front desk by automatically recording call contents. We are confident that this integration will provide guests with a smooth booking experience at any time and offer employees an environment where they can focus on hospitality.'
Ryoga Okunishi, CEO of IVRy Co., Ltd.
'We believe that starting this integration experiment with Breeze Bay Hotel and TL-Lincoln is a major first step toward solving the challenges of the hospitality industry. By having a 24-hour interactive voice AI complete everything up to reservation confirmation, we deliver maximized sales and reduced workload for hotels, and a stress-free booking experience for guests. We want to create an environment through the power of technology where everyone working on-site can focus on what they truly value, such as hospitality.'
In this partnership, the interactive voice AI checks the reservation status of the accommodation in real-time through telephone conversations and automatically completes everything up to registration in the reservation ledger. This is the first time in Japan* that such a feature integration, where hotel reservations are instantly confirmed solely through AI dialogue over the phone, has been provided.
*Based on internal research: Japan's first service that handles everything from hearing details like number of people and dates via AI voice dialogue to instant confirmation of accommodation reservations.
Background and Challenges
In the hospitality industry, the worsening labor shortage has become an urgent management issue. While digital transformation (DX) is progressing in many areas, telephone response remains a task where 'human intervention is expected' at many accommodations. Issues such as 'missed reservations' due to the inability to answer phones during busy hours or outside front desk hours, and the simultaneous handling of check-ins/outs alongside phone calls, lead to lost guest convenience and increased psychological burden on staff.
Breeze Bay Hotel has already been using 'IVRy' to improve the efficiency of phone response operations. However, although primary responses for reservation inquiries were automated, it had not reached the level of automating the entire process up to reservation completion. Particularly during check-in and check-out times, which are peak hours for face-to-face service, missing reservation opportunities was common, as it is difficult to maintain sufficient staffing at all times.
In this demonstration experiment, by automating the steps up to 'reservation confirmation,' the goal is to optimize human capital and maximize reservation opportunities.
Overview of the Demonstration Experiment
'IVRy' and 'TL-Lincoln' will be integrated at multiple facilities operated by Breeze Bay Hotel. 'IVRy' autonomously conducts hearings for phone reservation inquiries, queries the real-time room availability registered in 'TL-Lincoln,' and completes the response up to the final reservation.
- Eliminating Missed Phone Reservations: Maximize reservations without missing any, even during busy hours like check-in/out.
- Optimization of Human Capital: Enabling staff to concentrate on improving guest hospitality.
- Improving Customer Satisfaction: AI responds to phone calls 24/7, providing a smooth experience. Delivering a stress-free booking experience.
Noritada Tsuda, President of Breeze Bay Hotel Co., Ltd.
'As the BBH Group operating approximately 160 facilities nationwide, we aim to provide the highest level of cost performance. Phone response at the front desk was a management issue that needed to be resolved. IVRy has already been helpful, not just for efficiency but also for reducing the psychological burden on the front desk by automatically recording call contents. We are confident that this integration will provide guests with a smooth booking experience at any time and offer employees an environment where they can focus on hospitality.'
Ryoga Okunishi, CEO of IVRy Co., Ltd.
'We believe that starting this integration experiment with Breeze Bay Hotel and TL-Lincoln is a major first step toward solving the challenges of the hospitality industry. By having a 24-hour interactive voice AI complete everything up to reservation confirmation, we deliver maximized sales and reduced workload for hotels, and a stress-free booking experience for guests. We want to create an environment through the power of technology where everyone working on-site can focus on what they truly value, such as hospitality.'
FAQ
IVRyとTL-リンカーンの連携で何が可能になりますか？
対話型音声AIが電話を通じて宿泊施設の予約状況をリアルタイムで確認し、予約台帳への登録から予約確定までを自動で完結させることが可能になります。
この予約連携サービスの「日本初」のポイントは何ですか？
AI音声対話によって、人数や日時などのヒアリングから宿泊予約の即時確定までを一貫して行う機能連携が日本初とされています。
ブリーズベイホテルがこの実証実験を導入した背景は何ですか？
宿泊業界の人手不足が深刻化する中、繁忙時間帯や夜間の電話対応による「予約の取りこぼし」の防止、およびフロント業務の負担軽減による接客の質向上を目指しています。
実証実験によってスタッフにはどのようなメリットがありますか？
電話での予約受付という定型業務から解放され、ゲストへのホスピタリティ向上（おもてなし）に集中できるようになります。
宿泊客側にとってのメリットは何ですか？
24時間いつでもAIが電話に応答するため、待ち時間やストレスのないスムーズな予約体験が可能になります。