Forest Co., Ltd. (Headquarters: Yugawara Town, Ashigarakami District, Kanagawa Prefecture; Representative Director: Koji Ishida) has acquired the land and buildings of "Forest Resort Conifer Iwabitsu" (Ohaza-Haracho, Higashi-Agatsuma Town, Agatsuma District, Gunma Prefecture), which it was entrusted to operate by Suginami Ward, Tokyo. In addition to continuing its operation as an accommodation facility, the company has signed an agreement that includes priority slots for ward residents and subsidies for their accommodation costs. (Operations will continue as its own property from March 26, 2026).
"Forest Resort Conifer Iwabitsu," located in Higashi-Agatsuma Town, Gunma Prefecture, is an experiential resort facility that leverages its vast grounds surrounded by rich nature, allowing guests to enjoy sports, leisure, and natural hot springs simultaneously. Future plans include enhancing services for team sports, families, and pet owners, as well as facilities catering to diverse needs such as corporate training and school trips.
◆"Overwhelming Sense of Openness" to Forget the City and Feel Grand Nature
Approximately 2.5 hours by car from Tokyo. The greatest attraction of Forest Resort Conifer Iwabitsu is its immense scale, with grounds surrounded by mountains. Stepping onto the property, you are greeted by clear air and seasonal scenery, creating an environment to refresh yourself and forget the hustle and bustle of daily life.
◆Abundant Sports and Leisure Facilities: A Place Where the Whole Family Can Be the Star
With the theme of "Play, Move, Enjoy," the facility is equipped with attractions that captivate both adults and children.
Diverse Sports Facilities: Fully equipped with grounds, a gymnasium, and tennis courts. Ideal for training camps and social gatherings. Leisure Experiences: Packed with content that allows you to connect with nature using all five senses, including a campground, athletic facilities, and barbecue areas.
◆"Dedicated Areas" for Pets, Our Precious Family Members, to Spend Time Together
To meet the needs of those who wish to travel with their dogs, the pet-friendly accommodations and the expansive grounds with walking paths promise wonderful memories for your canine companions.
◆Indulge in "Natural Hot Springs" for Beautiful Skin and Mind/Body Restoration
To soothe bodies tired from sports and play, there's our pride and joy: an open-air natural hot spring bath. Soaking in the highly therapeutic waters while gazing at the surrounding nature is an unparalleled experience. The spacious public bath includes a natural water bath heated with natural water from Mt. Yakushi. Please enjoy the mineral-rich waters.
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Furthermore, through our membership system "Yumeuri Techou" (Hot Spring Hopping Pass) and "LINE Friends Registration," we will conduct public relations to customers, strengthen sales through OTAs, and proceed with facility repairs, renovations, and meal plan reviews. Leveraging the rich natural surroundings, we plan to enhance collaborations with nearby tourist attractions, including our original bus tours, bird watching, fishing, motorcycle touring, and winter activities like skiing and snowboarding. For residents of Suginami Ward, we will continue to offer priority reservation periods as a recreational facility (for 5 years from April 1, 2026, to March 31, 2031), and accommodation fee discounts will also continue to be available through ward subsidies. Based on the expertise we have cultivated, we will operate the facility by leveraging its unique characteristics.
As a "Total Travel Produce Company," Forest Resort will continue to provide "journeys" that customers choose and are satisfied with.
\Enjoy sports and leisure on vast grounds. A paradise of "healing and play" where you can spend time with your beloved dog/
[Facility Overview]
□ Name: Conifer Iwabitsu □ Location: 4399 Haracho, Higashi-Agatsuma Town, Agatsuma District, Gunma Prefecture □ Phone: 0279-68-5338 □ HP: https://www.iwabitsu.co.jp/ □ Main Facilities: Guest rooms, restaurant, log houses (pet-friendly available), natural hot spring public bath, sports grounds, gymnasium, tennis courts, campground, athletic facilities, barbecue area, etc.
[Contact for Inquiries]
Forest Co., Ltd. Planning Department / Hayashi TEL: 0465-43-7262 FAX: 0465-43-7261 Email: info@its-forest.jp HP: www.its-forest.jp
[For Reference]
About Forest Co., Ltd. Name: Forest Co., Ltd. Location: 207 Jyo-hori, Yugawara Town, Ashigarakami District, Kanagawa Prefecture Representative: Koji Ishida Established: January 20, 1999 (Heisei 11) Capital: 50,000,000 yen Number of Employees: 337 (Group total 554) *As of January 2026 Main Business Activities: Ryokan management, accommodation facility operational consignment, restaurant, travel agency, ryokan management consulting.
Forest Co., Ltd.'s Basic Philosophy
"Providing safe and comfortable accommodation" always from the customer's perspective
Forest operates many uniquely diverse facilities, but the fundamental spirit has remained unchanged since its founding. "Standing in the customer's shoes" is the basis of service. "Safety" and "comfort" are indispensable for any type of accommodation facility. Forest, with over 70 years of history, promises "to always provide safe and comfortable accommodation" from the customer's perspective, now and in the future.
To further enhance customer satisfaction
"Total Produce for Your Journeys"
Forest Co., Ltd. obtained its travel agency license and registration in 2010, in addition to its accommodation business. By handling travel planning and accommodation within a single company, we can offer attractive tours at reasonable prices, which have been highly acclaimed by our customers. We also acquired shares of Fuji Food Service Co., Ltd., which handles school lunches, in 2010; Uoura Shoten Co., Ltd., a fish wholesaler, in 2011; Forest Four Seasons Co., Ltd., which operates Hotel Sunroute Tochigi, in 2012; New Miyako Co., Ltd., which operates Kokoro o Naderu Seijaku Miyako, in 2015; and Hakusan Shobu-tei Co., Ltd., which operates Yuno Yado Hakusan Shobu-tei, in 2022. We commenced operations at Forest Glamping Resort "ITU" (Nasunogori, Nasu Town, Tochigi Prefecture) in November 2024, our first Forest Resort, and Bali & Resort Saya-no-Kaze (Anshima Town, Toba City, Mie Prefecture) in December 2025, further strengthening our food service and accommodation divisions. By integrating the "accommodation," "food service," and "travel planning" businesses, we aim to cover all aspects from sightseeing trips to business stays and educational travel, providing "Total Produce for Your Journeys."
Forest also excels in M&A and management consignment for accommodation facilities. We are committed not only to B2C customer service but also to B2B operations, striving to enhance customer satisfaction through operations that align with client intentions and by providing further proposals.
FACT BOX
- Source: PR TIMES
- Category: News