～ 'Giving is Communicating.' Gifts are Ito Ham ～
Ito Ham has announced its strategy for the 2025 mid-year gift season, including expanding its flagship 'Densho' and 'Densho Kentei' lines and launching the new 'BISTRO STYLE' brand. Through eco-friendly packaging and a promotional campaign featuring Takako Matsu, the company aims to preserve gift-giving culture and enhance customer satisfaction.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 11:30
- 🔍 Collected: June 1, 2026 at 03:00 (63h 30m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:55 (16h 55m after Collected)
We propose products that bring joy to recipients, delivering 'smiles' to both the giver and the receiver. In addition to our classic ham and sausage gifts, we offer a diverse lineup, including Japanese and Western side dishes, roast beef, health-conscious options, eco-friendly gifts, and new casual gift sets.
1. Densho: Expanding the flagship brand with new slice sets for convenience. Sales of the Kagoshima black pork 'Kuro no Takumi' set will also be expanded.
2. Densho Kentei: Launching two new products and one renewed item. We are expanding the slice set lineup and renewing the popular block set with double-heated roast pork.
3. BISTRO STYLE: A new casual gift brand that brings a bistro atmosphere to the home. Pre-sliced and ready to eat after thawing.
4. Sanpi-Ryoron: Re-launching the 'Young Chicken Kelp Roll' supervised by Masahiro Kasahara. Expanding the brand with new roast beef sets.
5. Eco-Compact Packaging: Expanding the use of eco-friendly boxes. These boxes use high-recycling-rate cardboard, reducing weight and saving storage space.
6. Promotion: Continuing to feature Takako Matsu, with the key message 'Giving is Communicating.'
1. Densho: Expanding the flagship brand with new slice sets for convenience. Sales of the Kagoshima black pork 'Kuro no Takumi' set will also be expanded.
2. Densho Kentei: Launching two new products and one renewed item. We are expanding the slice set lineup and renewing the popular block set with double-heated roast pork.
3. BISTRO STYLE: A new casual gift brand that brings a bistro atmosphere to the home. Pre-sliced and ready to eat after thawing.
4. Sanpi-Ryoron: Re-launching the 'Young Chicken Kelp Roll' supervised by Masahiro Kasahara. Expanding the brand with new roast beef sets.
5. Eco-Compact Packaging: Expanding the use of eco-friendly boxes. These boxes use high-recycling-rate cardboard, reducing weight and saving storage space.
6. Promotion: Continuing to feature Takako Matsu, with the key message 'Giving is Communicating.'
FAQ
What is the difference between Japanese 'Chugen' and Taiwanese 'Zhongyuan Festival'?
Japanese 'Chugen' is a gift-giving custom to show gratitude, whereas the Taiwanese 'Zhongyuan Festival' is primarily a religious ritual for honoring ancestors.