Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture
Integrate Co., Ltd. and TOPPAN Co., Ltd. are publishing a book titled 'Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture' on May 25, 2026. The book presents 'Value Creation CX,' a method to create new markets by addressing latent consumer needs, aiming to foster new lifestyles and values. It offers insights into building enduring brands by designing consistent customer experiences that resonate emotionally, based on joint research and practical examples.
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Integrate Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director & CEO: Yasuhito Fujita; hereinafter "Integrate") will publish the book "Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture," which compiles the knowledge accumulated through the joint project "TOPPAN × Integrate CX Research Project" with TOPPAN Co., Ltd., on May 25 (Monday) by Shoeisha Co., Ltd.
◆ Background of Publication
With the evolution of AI, marketing is entering a major turning point.
While optimization and efficiency for existing needs are progressing, it is expected that differentiation of products and services will become increasingly difficult as companies adopt similar methods, leading to homogenization of value propositions.
To overcome this situation, it is essential to have a perspective that goes beyond competition in existing markets, digs up unmet desires hidden in consumers' daily lives, and creates new markets where products and services can be accepted.
The core of this is "CX (Customer Experience)."
However, much of the CX discussed today is perceived as one-off measures such as creating touchpoints with customers or improving satisfaction during use, and its definition is becoming ambiguous.
◆ Key Points of This Book
This book presents "Value Creation CX" as a method to create new markets starting from latent desires and challenges, aiming for the establishment of new lifestyles and values in society (formation of lifestyle culture).
Focusing on consumers' unmet challenges that AI cannot fully grasp, we offer hints for building brands that move people's hearts and continue to be chosen, by designing all customer touchpoints as a consistent experience.
Based on the knowledge accumulated through the joint efforts of Integrate and TOPPAN, this book provides concrete explanations through theory, practical processes, and hypothetical case studies.
◆ Book Overview
Title: "Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture"
Authors: TOPPAN × Integrate CX Research Project
(Noriyuki Hattori, Mitsunori Kamei, Daijiro Kawamata, Toshiyuki Shirai, Yasuhito Fujita)
Publisher: Shoeisha Co., Ltd.
Publication Date: May 25, 2026 (Monday) (Scheduled for sequential release at bookstores nationwide)
Format: B6 (46-ban)
Pages: 240 pages
Price: ¥2,420 (¥2,200 + tax)
ISBN-10: 4798195316
ISBN-13: 978-4798195315
Amazon Pre-order Site: https://amzn.asia/d/00AqU3OX
◆ Table of Contents
Introduction
Chapter 1: The Limits of Marketing Posed by AI Evolution and Next-Generation CX
Chapter 2: The Core of Value Creation CX: An Approach to Lifestyle Culture
Chapter 3: Marketing Models Incorporating Value Creation CX
Chapter 4: Practical Methods for the Value Creation CX Model
Chapter 5: Designing Value Creation CX: Considering 9 Hypothetical Case Studies
Conclusion
◆ Author Profile
TOPPAN × Integrate CX Research Project
TOPPAN, which builds "mechanisms for continuous sales" by seamlessly integrating all touchpoints for customers, employees, and brands, and Integrate, which has strengths in perception-based strategy design and implementation and creates "new ways to buy," have collaborated on this joint project. They have developed the next-generation model "Value Creation CX," which establishes products and services as "lifestyle culture" from the elucidation of consumers' latent "jobs." They support various companies in launching new businesses, achieving sustainable growth for existing brands, and realizing an enriched society.
◆ Integrate Co., Ltd. Company Overview
Company Name: Integrate Co., Ltd.
Representative: Yasuhito Fujita (Representative Director & CEO)
Location: Park Avenue, 1-20-1 Sendagaya, Shibuya-ku, Tokyo
Established: May 1, 2007
Capital: 30 million yen
Website: https://www.itgr.co.jp/
Business Description:
A marketing agency specializing in IMC (Integrated Marketing Communications) planning. By having a consulting firm and a PR firm under its umbrella, it has created a new business model entirely different from traditional strategy consulting firms, advertising agencies, and PR firms. It specializes in the marketing domain, including sales, customer acquisition, and product planning, and provides one-stop services from business scenario design based on research and analysis to the execution support (execution) of specific communication measures such as PR, AD, SP, and digital.
◆ Background of Publication
With the evolution of AI, marketing is entering a major turning point.
While optimization and efficiency for existing needs are progressing, it is expected that differentiation of products and services will become increasingly difficult as companies adopt similar methods, leading to homogenization of value propositions.
To overcome this situation, it is essential to have a perspective that goes beyond competition in existing markets, digs up unmet desires hidden in consumers' daily lives, and creates new markets where products and services can be accepted.
The core of this is "CX (Customer Experience)."
However, much of the CX discussed today is perceived as one-off measures such as creating touchpoints with customers or improving satisfaction during use, and its definition is becoming ambiguous.
◆ Key Points of This Book
This book presents "Value Creation CX" as a method to create new markets starting from latent desires and challenges, aiming for the establishment of new lifestyles and values in society (formation of lifestyle culture).
Focusing on consumers' unmet challenges that AI cannot fully grasp, we offer hints for building brands that move people's hearts and continue to be chosen, by designing all customer touchpoints as a consistent experience.
Based on the knowledge accumulated through the joint efforts of Integrate and TOPPAN, this book provides concrete explanations through theory, practical processes, and hypothetical case studies.
◆ Book Overview
Title: "Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture"
Authors: TOPPAN × Integrate CX Research Project
(Noriyuki Hattori, Mitsunori Kamei, Daijiro Kawamata, Toshiyuki Shirai, Yasuhito Fujita)
Publisher: Shoeisha Co., Ltd.
Publication Date: May 25, 2026 (Monday) (Scheduled for sequential release at bookstores nationwide)
Format: B6 (46-ban)
Pages: 240 pages
Price: ¥2,420 (¥2,200 + tax)
ISBN-10: 4798195316
ISBN-13: 978-4798195315
Amazon Pre-order Site: https://amzn.asia/d/00AqU3OX
◆ Table of Contents
Introduction
Chapter 1: The Limits of Marketing Posed by AI Evolution and Next-Generation CX
Chapter 2: The Core of Value Creation CX: An Approach to Lifestyle Culture
Chapter 3: Marketing Models Incorporating Value Creation CX
Chapter 4: Practical Methods for the Value Creation CX Model
Chapter 5: Designing Value Creation CX: Considering 9 Hypothetical Case Studies
Conclusion
◆ Author Profile
TOPPAN × Integrate CX Research Project
TOPPAN, which builds "mechanisms for continuous sales" by seamlessly integrating all touchpoints for customers, employees, and brands, and Integrate, which has strengths in perception-based strategy design and implementation and creates "new ways to buy," have collaborated on this joint project. They have developed the next-generation model "Value Creation CX," which establishes products and services as "lifestyle culture" from the elucidation of consumers' latent "jobs." They support various companies in launching new businesses, achieving sustainable growth for existing brands, and realizing an enriched society.
◆ Integrate Co., Ltd. Company Overview
Company Name: Integrate Co., Ltd.
Representative: Yasuhito Fujita (Representative Director & CEO)
Location: Park Avenue, 1-20-1 Sendagaya, Shibuya-ku, Tokyo
Established: May 1, 2007
Capital: 30 million yen
Website: https://www.itgr.co.jp/
Business Description:
A marketing agency specializing in IMC (Integrated Marketing Communications) planning. By having a consulting firm and a PR firm under its umbrella, it has created a new business model entirely different from traditional strategy consulting firms, advertising agencies, and PR firms. It specializes in the marketing domain, including sales, customer acquisition, and product planning, and provides one-stop services from business scenario design based on research and analysis to the execution support (execution) of specific communication measures such as PR, AD, SP, and digital.