istyle公司發表了「@cosme最佳美妝大賞2026上半年新作Best Cosme」，揭示了消費者行為的轉變：不再只追求話題熱度，而是轉向選擇適合自己且具投資價值的產品，同時對信賴品牌的「應援性購買」趨勢也日益明顯。
istyle公司公布了總結2026年上半年最受消費者支持的美妝產品「@cosme最佳美妝大賞2026上半年新作Best Cosme」。本次獲獎結果顯示，消費者（特別是年輕族群）的購買行為出現了轉變，不再僅僅因為社群媒體上的話題性而購買，而是更加重視產品是否「適合自己」以及「具有投資價值」。綜合大賞由d program的「敏感話題 滋潤益生化粧水EX」獲得，其滿足了消費者「守護肌膚」的需求，並在通膨時期降價的企業姿態，贏得了消費者的共鳴與支持。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What is the '@cosme Best Cosmetics Awards 2026 Mid-Year New Products'?
It is an award that recognizes the most supported new cosmetic products released between October 1, 2025, and March 31, 2026, based on user reviews submitted to the @cosme platform.
Which product won the Grand Prize?
The Grand Prize was awarded to d program's 'Moist Care Lotion EX'.
What major consumer trend was identified in the report?
A key trend is that consumers, especially younger ones, are moving away from buying products just because they are viral or 'buzz-worthy'. They are now more focused on whether a product is personally suitable and a worthy investment, leading to a rise in 'support buying' for trusted brands.
Why was d program's 'Moist Care Lotion EX' so successful?
It met the strong consumer need for 'skin protection' against environmental stressors like dryness, pollen, and UV rays. Furthermore, the company gained consumer trust and empathy by lowering the product's price during a period of widespread inflation, despite improving its quality.
What other beauty trends were observed among the winning products?
Other trends include a high demand for moisturizing properties even in makeup items, a changing approach to product ingredients, the rise of beauty for 'self-care', and growing interest in cheek and shading products.