A Roundup of Hot Cosmetics for the First Half of 2026! "@cosme THE BEST COSMETICS AWARDS 2026 Mid-Year New Products" Announced on May 20th

istyle Inc. announced the "@cosme THE BEST COSMETICS AWARDS 2026 Mid-Year New Products," summarizing the cosmetics most supported by consumers in the first half of 2026. The awards highlight a significant shift in consumer behavior, especially among younger demographics, moving away from simply buying viral products. Instead, consumers are now prioritizing whether a product is personally suitable and a worthy investment. The grand prize was awarded to d program's "Moist Care Lotion EX," which resonated with consumers' need for "skin protection" and gained their trust with a price reduction amidst inflation.