A Roundup of Hot Cosmetics for the First Half of 2026! "@cosme THE BEST COSMETICS AWARDS 2026 Mid-Year New Products" Announced on May 20th

istyle Inc. has announced the "@cosme THE BEST COSMETICS AWARDS 2026 Mid-Year New Products," revealing a consumer shift from viral trends to selecting products based on personal suitability and value, alongside a growing trend of "support buying" for trusted brands.
Press ReleaseNQ 92/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 20:30
  • 🔍 Collected: May 20, 2026 at 12:02
  • 🤖 AI Analyzed: May 22, 2026 at 22:17 (58h 14m after Collected)
istyle Inc. announced the "@cosme THE BEST COSMETICS AWARDS 2026 Mid-Year New Products," summarizing the cosmetics most supported by consumers in the first half of 2026. The awards highlight a significant shift in consumer behavior, especially among younger demographics, moving away from simply buying viral products. Instead, consumers are now prioritizing whether a product is personally suitable and a worthy investment. The grand prize was awarded to d program's "Moist Care Lotion EX," which resonated with consumers' need for "skin protection" and gained their trust with a price reduction amidst inflation.

FAQ

What is the '@cosme Best Cosmetics Awards 2026 Mid-Year New Products'?

It is an award that recognizes the most supported new cosmetic products released between October 1, 2025, and March 31, 2026, based on user reviews submitted to the @cosme platform.

Which product won the Grand Prize?

The Grand Prize was awarded to d program's 'Moist Care Lotion EX'.

What major consumer trend was identified in the report?

A key trend is that consumers, especially younger ones, are moving away from buying products just because they are viral or 'buzz-worthy'. They are now more focused on whether a product is personally suitable and a worthy investment, leading to a rise in 'support buying' for trusted brands.

Why was d program's 'Moist Care Lotion EX' so successful?

It met the strong consumer need for 'skin protection' against environmental stressors like dryness, pollen, and UV rays. Furthermore, the company gained consumer trust and empathy by lowering the product's price during a period of widespread inflation, despite improving its quality.

What other beauty trends were observed among the winning products?

Other trends include a high demand for moisturizing properties even in makeup items, a changing approach to product ingredients, the rise of beauty for 'self-care', and growing interest in cheek and shading products.

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