@cosme STORE Kinshicho Termina Store to Open on Wednesday, April 15, 2026, Featuring 360 Brands with the Theme of 'My Town's @cosme Store,' Becoming a New Store Blending into Kinshicho's Daily Life

Istyle Retail Co., Ltd., a consolidated subsidiary of Istyle Co., Ltd. (President and Representative Director: Mune Endo), will relocate and expand 'Sydney Termina Kinshicho Store' and re-open it as '@cosme STORE Kinshicho Termina Store' on Wednesday, April 15, 2026, on the 4th floor of Kinshicho Termina (JR Kinshicho Station South Exit).
We are pleased to announce that the details of the store have now been finalized.

1. @cosme STORE Kinshicho Termina Store Overview

In this renewal, the cosmetics specialty store 'Sydney Termina Kinshicho Store,' which joined the Istyle Group in July 2023, will change its name to '@cosme STORE' and relocate from 'Termina 2 La Gare' to Termina 4F (JR Kinshicho Station South Exit). The sales floor area will be expanded to approximately three times its current size, to about 90 tsubo (approx. 298㎡), transforming it into a new store that blends into Kinshicho's daily life, combining 'Sydney's' deep counseling expertise, cherished by the community for 30 years since its opening, with @cosme STORE's unique highly navigable store layout.

The interior design incorporates a retro-modern touch to the traditional @cosme STORE aesthetic, creating a space that combines excitement and comfort. Furthermore, by introducing the electronic ticketing system 'AirWAIT,' anyone can easily request counseling and touch-ups, which have been well-received by customers at 'Sydney,' without the anxiety of 'not knowing who to talk to' or 'feeling a psychological barrier when talking to a beauty advisor.' Moreover, even during crowded times, waiting times can be predicted, allowing for a stress-free experience.

The product lineup will significantly expand from the previous 31 brands to approximately 360 brands. It will feature a wide range of products, including department store brands such as 'Clé de Peau Beauté,' 'SHISEIDO,' 'COSME DECORTE,' 'KANEBO,' 'TAKAMI,' 'PAUL & JOE BEAUTE,' and 'ANNA SUI COSMETICS,' popular affordable cosmetics like 'CANMAKE' and 'CEZANNE,' and trendy Korean cosmetics like 'Anua' and 'AESTURA.' Additionally, popular corners that are well-received at @cosme STORE will be set up, such as the 'Best Cosme Corner' where customers can pick up and try the latest award-winning products from the @cosme Best Cosmetics Awards, and the 'Sales Ranking Corner' categorized by product type.

2. Opening Campaign

The following campaigns will be held from Wednesday, April 15, to Tuesday, April 21, during the opening period.

① 10% Point Back on All In-Store Products
When you shop by presenting your @cosme app's point card, the point redemption rate for product purchases will be 10 points (1 point = 1 yen) instead of the usual 1 point per 100 yen (excluding tax).

② Free Sample Set with Purchases of 3,300 yen (tax included) or more
Customers who purchase 3,300 yen (tax included) or more at @cosme STORE Kinshicho Termina Store will receive a sample set on a first-come, first-served basis every day during the campaign period.
*Applies to purchases of 3,300 yen (tax included) or more per transaction (excluding shopping bags and gift wrapping). *Available on a first-come, first-served basis each day while supplies last.

③ Opening Limited Sale! Special Sets from Popular Brands
Special sets from popular brands will be sold for a limited time during the opening period.
*Available while supplies last.

④ No-Lose! Gara-pon Lottery (Limited to Wednesday, April 15 - Friday, April 17)
Customers who purchase at least one item at @cosme STORE Kinshicho Termina Store and are @cosme app members on Wednesday, April 15, Thursday, April 16, and Friday, April 17, can participate in a Gara-pon lottery where they can win novelties and other prizes.
*Limited quantities available on a first-come, first-served basis while supplies last.

⑤ Kinshicho Store Limited Shopper Bag Present
Customers who purchase at least one item at @cosme STORE Kinshicho Termina Store will receive a Kinshicho Termina Store limited shopper bag commemorating this renewal.
*Available each day while supplies last.

■Store Outline

Store Name: @cosme STORE Kinshicho Termina Store
Opening Date: Wednesday, April 15, 2026
Location: Termina 4F, 3-14-5 Koto-bashi, Sumida-ku, Tokyo (JR Kinshicho Station South Exit)
Sales Floor Area: Approx. 298㎡ / Approx. 90 tsubo
Business Hours: 10:00～21:00
Official Website: https://www.termina.info/
Main Brands Handled: Attenir, Anna Sui Cosmetics, Albion, Ignis, inoui, excel, AESTURA, ELIXIR, Elegance, KANEBO, CANMAKE, Clé de Peau Beauté, KATE, COSME DECORTE, SHISEIDO, CEZANNE, TAKAMI, FANCL, Predia, BENEFIQUE, PAUL & JOE BEAUTE, MAQuillAGE, Milk Touch, and others.

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【Istyle Co., Ltd. Company Profile】https://www.istyle.co.jp/ TSE Prime, Stock Code 3660
■Location: Ark Mori Building 34F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
■Established: July 27, 1999
■Capital: 7,179 million yen
■Representative: Mune Endo, President and Representative Director
■Business Activities: Planning and operation of @cosme, a comprehensive beauty portal site, and provision of related advertising services.

【Istyle Retail Co., Ltd. Company Profile】https://is-retail.istyle.co.jp/ 
■Location: Ark Mori Building 34F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
■Established: July 1, 2021
■Capital: 95 million yen
■Representative: Mune Endo
■Business Activities: Planning, development, and operation of a completely new cosmetic retail business model that integrates real and online experiences utilizing information from '@cosme' operated by Istyle Co., Ltd., and the cosmetic shopping site '@cosme SHOPPING'.

【Contact】
Istyle Co., Ltd. External Communication Office
Email: istyle-press@istyle.co.jp