[New Proposal] 'Obento-kun' Meatballs Become an Ally for Parents at Night. New 'Otsumami Meatball' for Enjoying Drinks, in a Room-Temperature Stable Series

Ishii Food Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture; Representative Director and President: Tomoyasu Ishii; hereinafter "Ishii Food"), which has been committed to additive-free cooking*1, is launching a new product, 'Otsumami Meatball,' on Wednesday, April 1, 2026. This product represents a new challenge for their meatballs, which have supported lunchbox preparation mornings for over 50 years since their launch in 1974, aiming to accompany working fathers and mothers in their evenings and be enjoyed by families.
*1No food additives are used in our manufacturing process.

Ishii's Online Store 'Otsumami Meatball' Product Detail Page URL:
https://shop.directishii.net/shop/g/g8210909/

## Background: Extending the 'Peace of Mind' of Lunchboxes to the 'Enjoyment' of Evenings
Ishii Food's meatballs have delivered peace of mind to Japanese homes as the 'main dish of lunchboxes.'
As a 'lifestyle food company' aiming to support customers' daily life scenes, we have now turned our attention to the 'modern evening dinner table' beyond the lunchbox. Our currently available 'Itsudemo Meatball,' which can be stored at room temperature for a long period, has been well-received as a product that can be widely used from daily life to emergencies. This time, while maintaining its quality and taste, we have added a dedicated package product to our lineup that blends into the daily lives of working parents, supporting their evening moments. Amid rising prices and increasing demand for 'at-home drinking,' we aim to connect the trust cultivated through lunchboxes to the evening market, striving to be a presence that supports the lives of all generations, at all times of the day.

## Product Features: 3 Reasons Why Both Adults and Children Will Be Happy
1. The 'Obento-kun' gentleness remains, with a familiar 'Father' appearing
While cherishing the long-loved 'Obento-kun' art style, we adopted an illustration of a 'Father' enjoying an evening drink with a beer in hand. By inheriting the traditional image and creating a design that makes parents feel it's 'a product for me,' we aim to create a dining scene suitable for a relaxing evening.

2. Proposing a new daily life where 'Ishii is in the alcohol section'
Keywords: Ishii Food, Ishii, additive-free cooking, meatball, snack, room temperature, simple, tomato flavor, emergency food, rolling stock