Ishii Food Launches Radio Program Connecting with Consumers: A 30-Minute Discussion Where the President Shares Down-to-Earth Thoughts on 'What Does Delicious Mean?'

Ishii Food Co., Ltd. (Headquarters: Funabashi, Chiba; President and Representative Director: Tomoyasu Ishii; hereinafter "Ishii Food"), known for its additive-free cooking*¹, is pleased to announce the launch of its new radio program, 'Oishii no Tane' (Seeds of Deliciousness), airing on interfm starting Sunday, April 5, 2026, from 10:00 AM to 10:30 AM.

This program features Ishii Food President Tomoyasu Ishii and DJ Chika Iwata as they welcome guests to discuss the theme, "What does 'delicious' really mean?" From daily dining and parenting to regional food culture, the thoughts of producers, and comfortable lifestyles, they will explore the meaning of 'delicious' in everyday life, starting with food.

Additionally, the program's commercial will feature a new Ishii Food meatball jingle sung by Atsuko Ono (known as 'Atsuko Oneesan,' the 21st singing sister of NHK's 'Okaasan to Issho'). The song will be presented alongside warm music that parents and children can enjoy together.

*1 No food additives are used in our manufacturing process.

■ Background of the Program: Ishii Food's Goal to Become a 'Lifestyle Food Company'

Ishii Food has supported customers' dining tables through product development based on additive-free cooking. In recent years, we have prioritized communication that goes beyond just delivering products, aiming to connect with customers through food and co-create value in daily life.

As part of this, in addition to media and social media outreach, we have been working to cultivate 'delicious moments' with our customers by sharing tips for daily meals, regional food culture, and the thoughts of producers through various touchpoints, such as factory tours that reveal our 'additive-free cooking' processes and our directly managed store, 'Viridian,' where we can engage in direct dialogue with customers.

The new radio program, 'Oishii no Tane,' is a new challenge that extends these efforts. On the show, President Tomoyasu Ishii will speak as an 'everyday consumer' alongside DJ Chika Iwata and guests, sharing familiar topics such as food, parenting, and wisdom for daily living under the theme 'What does delicious mean?'.

We aim to develop this program as a space for co-creative communication where small insights and episodes from the lives of our listeners are gathered and shared, ultimately enriching the dining tables of others. We look forward to finding and growing these 'seeds of deliciousness' together with our listeners.