A long-awaited new item in the KiSS base makeup series! Introducing a serum foundation that banishes dullness and bestows a pure, 'shiratama' (rice cake)-like*1 translucency—achieving 'applied transparency'*2.
Key facts
- A long-awaited new item in the KiSS base makeup series! Introducing a serum foundation that banishes dullness and bestows a pure, 'shiratama' (rice cake)-like*1 translucency—achieving 'applied transparency'*2.
- KiSS will release a new serum foundation nationwide on April 10, 2026, designed to achieve a 'shiratama'-level translucent complexion.
- Date: March 28, 2026
Direct answer
KiSS will release a new serum foundation nationwide on April 10, 2026, designed to achieve a 'shiratama'-level translucent complexion.
- Citation
- A long-awaited new item in the KiSS base makeup series! Introducing a serum foundation that banishes dullness and bestows a pure, 'shiratama' (rice cake)-like*1 translucency—achieving 'applied transparency'*2. (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
KiSS will release a new serum foundation nationwide on April 10, 2026, designed to achieve a 'shiratama'-level translucent complexion.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 23:45
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1413h 41m after Published)

KiSS Purely Serum Foundation SPF28 PA++
5 shades, 24g, ¥1,600 each (¥1,760 including tax)
*Prices shown are manufacturer's suggested retail prices.
Available nationwide on Friday, April 10, 2026
KiSS introduces a new serum foundation that combines 'shiratama'-level*1 translucency with high adhesion, leading to a smooth, porcelain-like skin finish!
It quickly fits the skin to form a uniform, thin veil, maintaining a beautiful finish for a long time.
Formulated with popular beauty serum ingredients, it provides a fresh, moisturizing feel as if you are applying skincare while wearing makeup.
*1 Image of fine-textured, translucent skin like a shiratama (rice cake).
*2 Due to makeup effects.
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[Product Features]
KiSS Purely Serum Foundation SPF28 PA++
5 shades, 24g, ¥1,600 each (¥1,760 including tax)
*Prices shown are manufacturer's suggested retail prices.
Applied transparency*1. For pure, 'shiratama'-level*2 skin.
A highly adhesive, long-lasting serum foundation.
Contains 'Shiratama Reflection Powder' for 'shiratama'-level*2 translucency
◇ Banishes dullness and provides pure translucency*1.
*1 Due to makeup effects.
*2 Image of fine-textured, translucent skin like a shiratama.

'Serum Fit Formula' that quickly fits the skin and forms a thin veil
◇ The thin veil adheres to the skin, achieving a long-lasting finish that resists smudging.
Corrects pores and unevenness for smooth, porcelain-like skin
◇ Formulated with 'Unevenness Flat Powder.' Smooths out concerning pores and skin texture.
FAQ
What is the main benefit of the new KiSS Purely Serum Foundation?
The new KiSS Purely Serum Foundation aims to banish dullness and bestow a pure, 'shiratama' (rice cake)-like translucency, achieving 'applied transparency'.
What kind of finish does the KiSS Purely Serum Foundation provide?
It provides a smooth, porcelain-like skin finish with high adhesion, creating a uniform, thin veil that lasts for a long time.
What are the key ingredients or technologies mentioned in the KiSS Purely Serum Foundation?
It contains 'Shiratama Reflection Powder' for 'shiratama'-level translucency and 'Unevenness Flat Powder' to correct pores and unevenness, along with popular beauty serum ingredients for a moisturizing feel.
When and where will the KiSS Purely Serum Foundation be available?
The KiSS Purely Serum Foundation will be available nationwide on Friday, April 10, 2026.
What is the price and size of the KiSS Purely Serum Foundation?
The KiSS Purely Serum Foundation is priced at ¥1,600 each (¥1,760 including tax) and comes in a 24g size.