Ai Hashimoto Appointed as Image Character for 'For the eyes you desire, refrear' Brand Renewal - ISARIBI Handles Integrated Creative! Expressing Brand Value with Light and Texture, Centered on Ai Hashimoto's Quiet Strength and Transparency

ISARIBI Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Hiromi Tagawa) was in charge of planning and producing a new commercial and brand visuals featuring actress Ai Hashimoto for the brand renewal of the contact lens brand 'refrear', developed by From-Eyes Co., Ltd. This commercial reconstructs the brand concept 'For the eyes you desire, refrear' into a visual expression. Under the theme 'Eyes that cater to the 'desires' of modern people,' it is produced centered on the quiet strength and transparency that Ai Hashimoto possesses. It will be released sequentially on the brand site, official online shop, and official SNS from Wednesday, April 1, 2026.

From-Eyes Co., Ltd., as a brand that meets various 'desires' in contact lens selection such as safety, comfort, and cost performance, has pursued functionality and convenience. This includes silicone hydrogel lenses (*1) with high oxygen permeability, Japan's first (*2) contact lenses with a blue light cutting function, and the square flat box (*3) compatible with mail-in delivery. For this brand renewal, with the theme of 'how to visualize the user's 'desired eyes',' the brand's worldview was newly designed. Centering on the 'magnetic force' of Ai Hashimoto's gaze, we aimed for an expression that connects the value provided by the product with emotional desires.

This commercial expresses the brand's values, such as 'reliable quality' that the eyes demand, a 'light choice' that fits into daily life, and a 'sense of security' that supports one's individuality, through light, texture, and color design. By combining Ai Hashimoto's natural expressions with a minimal and sophisticated spatial presentation, the abstract concept of 'desired eyes' has been translated into a visually experienceable video. Please enjoy the world of 'desired eyes' embodied by Ai Hashimoto in the video.

*1 Oxygen permeability (DK/L): An index for the amount of oxygen reaching the eyes *2 As of March 2026, according to the company's research

*3 Square flat box: A package with a thickness of about 1.1cm, compatible with mail-in delivery