'Pixar Exhibition' Kicks Off Promotion with 35 Wrapped Taxis in Tokyo

IRIS Inc. (Headquarters: Minato-ku, Tokyo; CEOs: Takuya Manai and Teppei Toda) is participating as a media partner for the ongoing 'Pixar Exhibition' in Japan.

Starting Monday, May 25, 2026, the company began a promotional collaboration utilizing mobility media, featuring 35 wrapped taxis operating throughout Tokyo.

In this initiative, the taxi bodies are wrapped in the world of the 'Pixar Exhibition.' Furthermore, special videos related to the exhibition are being streamed via 'TOKYO PRIME,' the in-vehicle signage installed in the wrapped vehicles, allowing passengers to experience the allure of the exhibition more deeply.

The operation period is scheduled for approximately one month, from May 25, 2026, to June 24, 2026.

As a media partner, IRIS aims to contribute to expanding awareness and fostering interest in the 'Pixar Exhibition' through these 'moving media' vehicles in Tokyo.

■ Campaign Overview
・ Campaign Name: 'Pixar Exhibition' Wrapped Taxi Operation
・ Duration: Approximately one month, from May 25, 2026, to June 24, 2026
・ Number of Vehicles: 35
・ Operation Area: Tokyo
・ Details: Taxi wrapping advertising (Taxi Seal) + Special video streaming inside the wrapped vehicles (TOKYO PRIME taxi media takeover)

■ About the 'Pixar Exhibition'
This is an experiential exhibition where visitors can experience the world of masterpieces created by Pixar Animation Studios through giant models and immersive sets. Famous scenes from beloved works across generations such as 'Toy Story,' 'Monsters, Inc.,' 'Finding Nemo,' 'Cars,' and 'Coco' are recreated in physical space.
Official Website: https://mundopixar.com/ja

■ About IRIS Inc.
Established in June 2016 as a joint venture between GO Inc. and FreakOut Holdings, Inc., IRIS develops signage media and sells advertising, combining mobility and ad technology.