IRIS Data Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Noriakı Adachi, hereinafter "IRIS Data Lab") is pleased to announce that Yuya Iba of LINE Yahoo Corporation has been confirmed as an additional speaker for the major conference "Atouch Commerce Conference 2026" to be held on July 6, 2026 (Mon).

In addition to the top marketers already announced in the first wave, such as Shiseido Company, Limited, Oisix Ra Daichi Inc., and Golf Digest Online Co., Ltd. (GDO), the addition of a speaker from LINE Yahoo Corporation will make the program a deeper dive into "The Future Frontier of LINE" from multiple perspectives.

Introduction to Newly Confirmed Sessions

This session will deliver condensed strategies for maximizing sales using LINE Yahoo's latest AI. It will cover everything from "Latest Advertising Updates" to accelerate customer acquisition, to the latest utilization techniques for "LINE Mini App" that dramatically increase repeat purchase rates.

Furthermore, it will provide a thorough explanation of the future of personalized customer communication and operational efficiency using the innovative AI agent "Agent i for Business," which was just announced in April 2026.

Speaking Slot: Second Part 16:00 - 16:30

Theme: "New Customer Experiences Transformed by Utilizing LINE"

Session Highlights

* Latest Advertising Updates to Accelerate Customer Acquisition

* Latest Utilization Techniques for "LINE Mini App" to Increase Repeat Purchase Rates

* The Future of Personalization and Operational Efficiency Brought by the Innovative AI Agent "Agent i for Business," Announced in April 2026

Speaker

Yuya Iba, Planning Director, Entertainment Business Development Division, Business Development Unit, Corporate Planning & Business Development SBU, LINE Yahoo Corporation

Career and Profile

April 2009: Joined SCSK Corporation (formerly CSK), an SIer. Sales Leader and Project Manager for SaaS EC and BPO business for major apparel companies.

March 2020: Moved to LINE Pay. Business Planning Manager in the online payment domain.

July 2021: Transferred to LINE Yahoo Marketing Solutions Company. Business Planning Leader in the Business API domain.

April 2023: General Manager, Solution Marketing Department, Business Design SBU.

April 2025: General Manager, Media & Entertainment Business Promotion Department, Business Design SBU.

April 2026: Planning Director, Entertainment Business Development Division, Business Development Unit, Corporate Planning & Business Development SBU.

Conference Purpose

In today's era of accelerating digitalization and diversifying customer touchpoints, "how to provide a seamless and attractive purchasing experience (CX)" is the most critical theme determining a company's sustainable growth. Among these, marketing and EC development originating from "LINE," which boasts overwhelming usage in Japan (utilizing LINE Mini App), is attracting keen interest from many companies.

The theme of this conference is "Customer Service on LINE x LINE Mini App x EC = New Purchasing Experience Created with Atouch Store."

We will invite marketing leaders from leading brands active on the front lines to delve into advanced initiatives using "Atouch," data utilization strategies to enhance customer engagement, and the future of commerce, revealing the behind-the-scenes of real success.

Conference Overview

Event Name: Atouch Commerce Conference 2026

Date and Time: July 6, 2026 (Mon) 15:00 - 18:00

Venue: LINE Yahoo Akasaka Office (within Akasaka Trust Tower, 2-17-22 Akasaka, Minato-ku, Tokyo)

Participation Fee: Free (Advance registration required)

Organizer: IRIS Data Lab Co., Ltd.

Special Site & Application

"Atouch" Service Overview

"Atouch" is a system that allows users to select products and complete payment directly within the LINE chat screen! This convenient feature.

By providing a stress-free purchasing experience to shoppers, it prevents lost sales opportunities for businesses and supports sales improvement.

Atouch Store Launched in May

About IRIS Data Lab Co., Ltd.

Since 2020, IRIS Data Lab Co., Ltd. has supported numerous COVID-19 response LINE official accounts in cooperation with LINE Yahoo Corporation for the government and local authorities.

Leveraging this experience, in October 2022, they released the LINE Official Account API tool "Atouch." It is chosen by a wide range of businesses, regardless of industry, business type, or region, as a "customer service-oriented EC" that allows product inquiries and payments to be completed within the chat screen.

In 2025, they raised funds led by Japan Post Capital Co., Ltd. This prompted them to accelerate sales support for businesses of all sizes, from urban specialty stores to rural farmers, aiming to become the infrastructure for "EC that anyone can start without hesitation." In the same year, their achievements in promoting administrative DX were recognized, and they were registered as a "Govtech Partner" by LINE Yahoo.

Currently, the number of adopting companies has surpassed 1000. Through the mechanism of communication EC that connects the real and digital worlds, they contribute to generating results in sales fields nationwide.

Company Profile

Company Name: IRIS Data Lab Co., Ltd.

Corporate URL: https://iris-corp.co.jp/

Official Website URL: https://atouch.jp/

Established: March 5, 2019

Address: 1st Floor, Murahan Building, 2-7-30 Minami-Aoyama, Minato-ku, Tokyo, 107-0062

Representative Director: Noriaki Adachi

FACT BOX

  • Source: PR TIMES
  • Category: Event