IRIS Data Lab Announces Inaugural 'Atouch Commerce Conference 2026' on July 6 (Mon)

IRIS Data Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Noriaki Adachi; hereinafter 'IRIS Data Lab') will host a major conference titled 'Atouch Commerce Conference 2026' on Monday, July 6, 2026, at the LINE YAHOO Aoyama Office. The event will explore the latest commerce strategies leveraging 'Atouch (Attach),' an extension specifically designed for LINE Official Accounts.

Alongside the announcement, registration for the event (free of charge) is now open via the dedicated event website.

Registration (limited to 150 companies, free)

■ Conference Overview

In today’s rapidly digitizing landscape, where customer touchpoints are increasingly diverse, 'how to deliver seamless and engaging customer experiences (CX)' has become the most critical theme determining sustainable corporate growth. In particular, marketing and e-commerce initiatives centered on 'LINE'—which boasts overwhelming user penetration in Japan—are attracting significant attention from businesses.

The theme of this conference is: 'LINE Customer Service × Mini Apps × E-Commerce = Creating a New Shopping Experience with Atouch Stores.'

We will invite leading marketing executives from top-tier brands actively shaping the industry to share real-world success stories using 'Atouch,' data-driven strategies for boosting customer engagement, and insights into the future of commerce.

■ First Wave Announcement: Leading Japanese Companies to Take the Stage!

In today’s first announcement, we are pleased to reveal a lineup of distinguished guest speakers from pioneering companies across various industries.

Panel Discussion (15:15–15:55)

'Transitioning from Ad and Mall Dependency: Redesigning Customer Engagement through LINE'

＜Speakers＞

Kazuhira Ogura, General Manager, DX Headquarters, Shiseido Japan Co., Ltd.

Joined Shiseido as a new graduate. Since 2010, he has been involved in the development of 'Watashi Plus' within the e-commerce division, later serving as GM and department head, leading digital strategy development for 12 years. He has driven initiatives in business utilization, analytics infrastructure and organizational strengthening, digital tool implementation, governance frameworks, BPO setup and operations, and operational improvement through DX. Since 2023, he served as Director of Digital Strategy and Head of DX at Shiseido Interactive Beauty, and in 2026 became General Manager of the DX Headquarters at Shiseido Japan. Since his appointment, his responsibilities have expanded to include digital beauty consultant activities, DNA testing, and skin analysis. He currently serves as a lead and enabler for DX and AI initiatives at Shiseido Japan and has been a JDX Ambassador since June 2025.

Takashi Okuya, Executive Officer, Head of Integrated Marketing and Off-store Sales Division, Chief Omni-Channel Officer (COCO), Oisix ra daichi Inc.; Representative Director, Super Normal Inc.

Joined Ryohin Keikaku in 1997. After roles in store operations and as a seconded employee to a trading partner (including work in Germany), and experience in World MUJI planning and the Planning & Design Office, he became Head of the Web Division in 2010 and produced 'MUJI passport.' In October 2015, he joined Oisix ra daichi Inc. as a senior executive officer and COCO (Chief Omni-Channel Officer). In 2017, he founded Engagement Commerce Lab. In 2018, he became Co-CEO of 'Customer Time.' In 2024, he founded Super Normal Inc. He holds an MBA from the Graduate School of Business, Waseda University.

Hiroto Kato, Head of Branding Division and Deputy Head of Marketing Division, Golf Digest Online Inc.

After working at an internet bank, he served as a producer at a software development company, overseeing development and operations for social games and smartphone apps. After joining Golf Digest Online Inc. in 2017, he led new customer acquisition, app marketing, traffic acquisition, CRM, and UX within the company-wide marketing division. He currently serves concurrently as Head of Branding and Deputy Head of Marketing, overseeing cross-functional marketing initiatives.

＜Moderator＞

Akira Isshiki, COO and Director, IRIS Data Lab Co., Ltd.

Joined Fuji Film Co., Ltd. in 1991 and has consistently worked in business development within marketing. From 2011, he restructured and led the e-commerce business centered on 'Astanolift.' He subsequently advanced DX initiatives globally, including formulating corporate digital strategies and managing planning and operations.

In 2021, he joined ACRO Inc., which owns the brand 'THREE,' to establish and lead a new in-house e-commerce business. He served as CDO and head of e-commerce, driving the company-wide DX and OMO strategies.

In May 2026, he joined IRIS Data Lab Co., Ltd. as COO and Director.

※Additional participating companies and detailed session topics will be announced sequentially in future press releases.

■ Who Should Attend

- Marketing and CX strategy leaders and professionals
- Business developers leading e-commerce and digital strategy
- Professionals aiming to maximize the effectiveness of their LINE Official Account operations
- Those interested in the latest OMO strategies and mini-app use cases

■ Event Overview

Event Name: Atouch Commerce Conference 2026

Date and Time: July 6, 2026 (Mon), 15:00–18:00

Venue: LINE YAHOO Aoyama Office

(2-17-22 Akasaka, Minato-ku, Tokyo, inside Akasaka Trust Tower)

Admission: Free (pre-registration required; registration closes once 150 companies are reached)

Organizer: IRIS Data Lab Co., Ltd.

Event Website and Registration: https://atouch.jp/lp/atouch-commerceconference-2026/

About the 'Atouch' Service

The 'Atouch' service is a system that enables users to select products and complete payments directly within the LINE chat interface—a highly convenient feature.

By offering shoppers a stress-free purchasing experience, it helps businesses prevent lost sales opportunities and supports revenue growth.

Atouch Store launched in May

About IRIS Data Lab Co., Ltd.

Since 2020, IRIS Data Lab Co., Ltd. has collaborated with LINE YAHOO Corporation to support numerous LINE Official Accounts for government and municipal agencies in pandemic response efforts.

Leveraging this experience, the company launched 'Atouch (Attach),' an API tool for LINE Official Accounts, in October 2022. As a 'service-oriented e-commerce' platform enabling product browsing to payment completion within the chat interface, it has been adopted by a wide range of businesses across industries, business models, and regions.

In 2025, the company secured funding with Japan Post Capital Co., Ltd. as the lead investor. This milestone enables IRIS Data Lab to accelerate sales support for businesses of all sizes—from urban specialty stores to rural farmers—with the goal of establishing 'e-commerce that anyone can start without hesitation' as essential infrastructure. In the same year, the company’s achievements in administrative DX were recognized, and it was registered as a 'Govtech Partner' by LINE YAHOO.

Currently, the number of companies using the service exceeds 1,000. Bridging the gap between physical and digital