Customer Service via Chat, Browsing via Mini App: IRIS Data Lab Expands LINE Shopping Experience with "Atouch Store"
IRIS Data Lab has released "Atouch Store," a new feature for its communication EC tool "Atouch" for LINE Official Accounts. It provides a rich shopping experience with excellent product visibility and browsing capabilities on LINE Mini Apps, realizing "hybrid commerce" by unifying the cart with the chat screen.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 17:30
- 🔍 Collected: May 7, 2026 at 09:01
- 🤖 AI Analyzed: May 7, 2026 at 09:07 (6 min after Collected)
IRIS Data Lab Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Noriaki Adachi) officially released "Atouch Store" on May 7, 2026 (Thursday) as a new optional feature for "Atouch," a communication EC tool utilizing LINE Official Accounts.
With Atouch Store, businesses can build rich sales channels with excellent product visibility and browsing capabilities on LINE Mini Apps, in addition to customer service and sales flows on LINE chat screens. Furthermore, by unifying carts between chat screens and Mini Apps, it realizes "hybrid commerce" that seamlessly switches to the optimal purchasing experience according to user behavior and purchase purpose.
Atouch has traditionally been developed as a service that completes everything from product selection to payment and post-purchase follow-up on the LINE chat screen. Maintaining Atouch's strength of smooth purchasing without login, it realizes a "rich product list and browsing experience" on LINE Mini Apps. By unifying carts between the chat screen and Mini Apps, it provides an optimal purchasing experience tailored to user objectives.
Background of Atouch Store Development
In current digital commerce, maximizing sales with a single sales channel has become difficult, making it crucial to balance customer communication design with a purchasing experience design that allows customers to compare and browse products.
On the other hand, sales flows strong in customer service and those excellent in product visibility and browsing have different areas of expertise. Therefore, IRIS Data Lab developed Atouch Store to combine the strengths of one-to-one customer service and personalized proposals unique to the LINE chat screen with a UI that makes it easy to compare and view multiple products on Mini Apps. IRIS Data Lab provides LINE-related support and develops its own SaaS, offering Atouch as an in-house developed product.
Main Features of Atouch Store
1. Realizes a rich product browsing and discovery experience on LINE Mini Apps
Atouch Store makes it easy to compare and consider products while viewing a product list, allowing users to search for products with a feel similar to general e-commerce sites. It is expected to improve product discoverability and browsing for stores handling many products or businesses regularly launching new products.
2. Smooth purchasing on LINE without member registration or login
Similar to the conventional Atouch, users can use it without cumbersome member registration or login. If they have added the LINE Official Account as a friend, they can access it immediately when needed and proceed directly to purchase. Atouch is characterized by a smooth purchasing experience on the LINE chat screen, and this philosophy is inherited by Atouch Store.
3. Unified cart between chat screen and Mini App
The biggest feature of Atouch Store is that the sales flow on the LINE chat screen and the sales flow on the Mini App are not separated, and the cart is unified.
For example, users can naturally add a recommended product to the cart on the chat screen, then browse other products on the Mini App while considering their purchase. Conversely, after searching for products on the Mini App, they can proceed to payment while receiving guidance on the chat screen. This supports maximizing sales opportunities by not separating customer service and the purchasing experience.
4. Post-purchase follow-up also available on the chat screen
Even when purchasing via Atouch Store, users can continue to check purchase history and interact with the store on the LINE chat screen. Since inquiries and post-purchase follow-up can be done via chat, it reduces the burden on both users and stores, leading to continuous relationship building. Atouch is characterized by providing an experience where post-purchase follow-up is also completed on the LINE chat screen.
Anticipated Usage Scenarios
Atouch allows businesses to differentiate between the customer service-strong chat screen flow and the browsing-strong Atouch Store flow, depending on their sales strategy and customer behavior.
On the chat screen, personalized proposals through segment distribution, recommendations for products, closed sales of limited products, and one-to-one customer service are effective.
On the other hand, Atouch Store is suitable for cases where businesses want to display all products in a list, encourage browsing of new products, or enhance purchasing intent using hero images and visual appeals.
Available Plans and Pricing
Please contact us for details on compatible plans and pricing.
"Atouch" Service Overview
"Atouch" service allows customers to select products and complete payment directly on the LINE chat screen! It's a system equipped with such convenient functions.
By providing a stress-free purchasing experience for shoppers, it prevents businesses from losing sales opportunities and supports sales improvement.
With Atouch Store, businesses can build rich sales channels with excellent product visibility and browsing capabilities on LINE Mini Apps, in addition to customer service and sales flows on LINE chat screens. Furthermore, by unifying carts between chat screens and Mini Apps, it realizes "hybrid commerce" that seamlessly switches to the optimal purchasing experience according to user behavior and purchase purpose.
Atouch has traditionally been developed as a service that completes everything from product selection to payment and post-purchase follow-up on the LINE chat screen. Maintaining Atouch's strength of smooth purchasing without login, it realizes a "rich product list and browsing experience" on LINE Mini Apps. By unifying carts between the chat screen and Mini Apps, it provides an optimal purchasing experience tailored to user objectives.
Background of Atouch Store Development
In current digital commerce, maximizing sales with a single sales channel has become difficult, making it crucial to balance customer communication design with a purchasing experience design that allows customers to compare and browse products.
On the other hand, sales flows strong in customer service and those excellent in product visibility and browsing have different areas of expertise. Therefore, IRIS Data Lab developed Atouch Store to combine the strengths of one-to-one customer service and personalized proposals unique to the LINE chat screen with a UI that makes it easy to compare and view multiple products on Mini Apps. IRIS Data Lab provides LINE-related support and develops its own SaaS, offering Atouch as an in-house developed product.
Main Features of Atouch Store
1. Realizes a rich product browsing and discovery experience on LINE Mini Apps
Atouch Store makes it easy to compare and consider products while viewing a product list, allowing users to search for products with a feel similar to general e-commerce sites. It is expected to improve product discoverability and browsing for stores handling many products or businesses regularly launching new products.
2. Smooth purchasing on LINE without member registration or login
Similar to the conventional Atouch, users can use it without cumbersome member registration or login. If they have added the LINE Official Account as a friend, they can access it immediately when needed and proceed directly to purchase. Atouch is characterized by a smooth purchasing experience on the LINE chat screen, and this philosophy is inherited by Atouch Store.
3. Unified cart between chat screen and Mini App
The biggest feature of Atouch Store is that the sales flow on the LINE chat screen and the sales flow on the Mini App are not separated, and the cart is unified.
For example, users can naturally add a recommended product to the cart on the chat screen, then browse other products on the Mini App while considering their purchase. Conversely, after searching for products on the Mini App, they can proceed to payment while receiving guidance on the chat screen. This supports maximizing sales opportunities by not separating customer service and the purchasing experience.
4. Post-purchase follow-up also available on the chat screen
Even when purchasing via Atouch Store, users can continue to check purchase history and interact with the store on the LINE chat screen. Since inquiries and post-purchase follow-up can be done via chat, it reduces the burden on both users and stores, leading to continuous relationship building. Atouch is characterized by providing an experience where post-purchase follow-up is also completed on the LINE chat screen.
Anticipated Usage Scenarios
Atouch allows businesses to differentiate between the customer service-strong chat screen flow and the browsing-strong Atouch Store flow, depending on their sales strategy and customer behavior.
On the chat screen, personalized proposals through segment distribution, recommendations for products, closed sales of limited products, and one-to-one customer service are effective.
On the other hand, Atouch Store is suitable for cases where businesses want to display all products in a list, encourage browsing of new products, or enhance purchasing intent using hero images and visual appeals.
Available Plans and Pricing
Please contact us for details on compatible plans and pricing.
"Atouch" Service Overview
"Atouch" service allows customers to select products and complete payment directly on the LINE chat screen! It's a system equipped with such convenient functions.
By providing a stress-free purchasing experience for shoppers, it prevents businesses from losing sales opportunities and supports sales improvement.