What role will Mr. Yasuyuki Higuchi play at Bridge International Group?

Mr. Higuchi will serve as a Senior Advisor, providing guidance on the group's mid-term business strategy and accelerating support for sales growth of B2B companies.

What is Mr. Yasuyuki Higuchi's main career background?

Mr. Higuchi is a renowned business leader who has held top positions at Japan HP and Japan Microsoft, and has extensive experience in large-scale organizational reforms at Daiei and Panasonic Holdings.

How will this advisory contract impact Bridge International Group?

By leveraging Mr. Higuchi's extensive knowledge, experience, and network, the group aims to maximize its strengths, accelerate support for sales growth of B2B companies, and enhance corporate value.

Panasonic's Yasuyuki Higuchi Appointed Senior Advisor to Bridge International Group

Published Apr 1, 2026 7:00 PM ・ Updated Jun 13, 2026 11:45 PM ・ 5 min read ・ Source: PR TIMES

Bridge International Group announced on April 1, 2026, the appointment of Mr. Yasuyuki Higuchi, former President of Panasonic Connect, as a Senior Advisor. Mr. Higuchi's extensive management experience from IT and major Japanese companies will accelerate the group's B2B sales growth support and enhance corporate value.

Bridge International Group Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Chairman and CEO: Yasumasa Yoshida; hereinafter "Bridge"), which provides sales growth support for B2B companies, announced that it has signed an advisory agreement with Mr. Yasuyuki Higuchi (former Representative Director, Executive Officer, and President of Panasonic Connect Co., Ltd.) as of April 1, 2026.

Mr. Higuchi possesses experience leading growth as a top executive at foreign-affiliated IT companies such as HP Japan and Microsoft Japan, combined with a track record of large-scale organizational transformation at major Japanese companies like Daiei and Panasonic HD.

By welcoming Mr. Higuchi, who has abundant knowledge, experience, and network in corporate management, and receiving his advice on mid-term business strategies, we will maximize the strengths of our group and accelerate sales growth support for B2B companies. This will enable us to achieve further enhancement of our group's corporate value.

### Yasuyuki Higuchi's Profile

1980: Joined Matsushita Electric Industrial Co., Ltd. 1992: Joined Boston Consulting Group 1994: Joined Apple Computer 1997: Joined Compaq Computer (now HP Japan) 2003: Appointed President and Representative Director of HP Japan 2005: Appointed President and Representative Director of Daiei Inc.

2007: Appointed Representative Executive Officer and Chief Operating Officer of Microsoft Japan Co., Ltd. 2008: Appointed Representative Executive Officer and President of Microsoft Japan Co., Ltd. and Corporate Vice President of Microsoft Corporation (US Headquarters) 2015: Appointed Chairman of Microsoft Japan Co., Ltd. 2017: Appointed Senior Managing Executive Officer and President of Connected Solutions Company, Panasonic Corporation 2017: Appointed Representative Director and Senior Managing Executive Officer of Panasonic Corporation 2022: Appointed Chairman of Blue Yonder Japan Co., Ltd. 2022: Appointed Representative Director, Executive Officer, President and CEO of Panasonic Connect Co., Ltd. 2026: Appointed Representative of Office Higuchi

Bridge International Group Company Information

**Bridge International Group Co., Ltd. (Holding Company)** Responsible for overall group strategy formulation and allocation of management resources.

FACT BOX

Source: PR TIMES
Category: 人事
Organizations: Apple Computer

Panasonic's Yasuyuki Higuchi Appointed Senior Advisor to Bridge International Group

⚡ Key Points

Bridge International Group Company Information

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY