Panasonic's Yasuyuki Higuchi Appointed as Senior Advisor to Bridge International Group
Bridge International Group welcomes former Panasonic executive Yasuyuki Higuchi as a senior advisor to accelerate B2B sales growth support and enhance corporate value.
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- 📰 Published: April 1, 2026 at 19:00
Bridge International Group Corporation (Headquarters: Setagaya-ku, Tokyo; Representative Director, Chairman and CEO: Michimasa Yoshida; hereinafter "Bridge"), which supports B2B companies in accelerating their sales growth, announced today, April 1, 2026, the conclusion of an advisory agreement with Mr. Yasuyuki Higuchi (former Representative Director, Executive Officer, and President of Panasonic Connect Co., Ltd.).
Mr. Higuchi brings a wealth of experience, having led growth as the head of foreign-affiliated IT companies such as Japan HP and Microsoft Japan, combined with a track record of large-scale organizational reforms at major Japanese corporations like Daiei and Panasonic HD.
By welcoming Mr. Higuchi, who possesses extensive knowledge, experience, and personal connections in corporate management, and by receiving his advice on mid-term business strategies, the Group aims to maximize its strengths and accelerate its support for B2B companies' sales growth. This will lead to an increase in the Group's corporate value.
### Biography of Yasuyuki Higuchi
* 1980: Joined Matsushita Electric Industrial Co., Ltd.
* 1992: Joined Boston Consulting Group
* 1994: Joined Apple Computer
* 1997: Joined Compaq Computer (now HP Japan)
* 2003: Appointed Representative Director and President, Hewlett-Packard Japan
* 2025: Appointed Representative Director and President, Daiei Inc.
2007: Appointed Representative Executive Officer and Chief Operating Officer, Microsoft Japan Co., Ltd.
2008: Appointed Representative Executive Officer and President, Microsoft Japan Co., Ltd., concurrently Corporate Vice President, U.S. Headquarters
2015: Appointed Representative Director and Chairman, Microsoft Japan Co., Ltd.
2017: Appointed Senior Managing Executive Officer and President of Connected Solutions Company, Panasonic Corporation
2017: Appointed Representative Director and Senior Managing Executive Officer, Panasonic Corporation
2022: Appointed Representative Director and Chairman, Blue Yonder Japan Co., Ltd.
2022: Appointed Representative Director, Executive Officer, President and CEO, Panasonic Connect Co., Ltd.
2026: Appointed Representative, Office Higuchi
## Bridge International Group Company Information
**Bridge International Group Corporation (Holding Company)**
Responsible for group-wide strategic planning and allocation of management resources.
**Bridge International Corporation**
Provides inside sales outsourcing. Offers comprehensive support from lead generation to deal conversion, marketing, and customer success.
**Bridge Process Technology Corporation**
Leverages cutting-edge technologies such as AI to provide end-to-end support, from consulting to tech development and operation assistance.
**i-Learning Co., Ltd.**
Offers human resource development and training services for corporations. Specializes in customized training tailored to human resource development needs, receiving high evaluations such as being selected for APAC Top Sales Training in 2024.
**BRIDGE International Asia Sdn. Bhd.**
Supports Japanese companies entering Southeast Asian markets. Provides one-stop services covering marketing, IT, inside sales, and back-office operations.
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**[Bridge International Group Corporation Company Overview]**
Company Name: Bridge International Group Corporation
https://bridge-g.com/
Established: January 2002
Head Office: Carrot Tower 19F, 4-1-1 Taishido, Setagaya-ku, Tokyo
Representative: Michimasa Yoshida, Representative Director, Chairman and CEO
**[Inquiries for Media Relations]**
Bridge International Group Corporation
Marketing Department, Corporate Planning Division
Carrot Tower 19F, 4-1-1 Taishido, Setagaya-ku, Tokyo 154-0004
E-mail: [email protected]
Mr. Higuchi brings a wealth of experience, having led growth as the head of foreign-affiliated IT companies such as Japan HP and Microsoft Japan, combined with a track record of large-scale organizational reforms at major Japanese corporations like Daiei and Panasonic HD.
By welcoming Mr. Higuchi, who possesses extensive knowledge, experience, and personal connections in corporate management, and by receiving his advice on mid-term business strategies, the Group aims to maximize its strengths and accelerate its support for B2B companies' sales growth. This will lead to an increase in the Group's corporate value.
### Biography of Yasuyuki Higuchi
* 1980: Joined Matsushita Electric Industrial Co., Ltd.
* 1992: Joined Boston Consulting Group
* 1994: Joined Apple Computer
* 1997: Joined Compaq Computer (now HP Japan)
* 2003: Appointed Representative Director and President, Hewlett-Packard Japan
* 2025: Appointed Representative Director and President, Daiei Inc.
2007: Appointed Representative Executive Officer and Chief Operating Officer, Microsoft Japan Co., Ltd.
2008: Appointed Representative Executive Officer and President, Microsoft Japan Co., Ltd., concurrently Corporate Vice President, U.S. Headquarters
2015: Appointed Representative Director and Chairman, Microsoft Japan Co., Ltd.
2017: Appointed Senior Managing Executive Officer and President of Connected Solutions Company, Panasonic Corporation
2017: Appointed Representative Director and Senior Managing Executive Officer, Panasonic Corporation
2022: Appointed Representative Director and Chairman, Blue Yonder Japan Co., Ltd.
2022: Appointed Representative Director, Executive Officer, President and CEO, Panasonic Connect Co., Ltd.
2026: Appointed Representative, Office Higuchi
## Bridge International Group Company Information
**Bridge International Group Corporation (Holding Company)**
Responsible for group-wide strategic planning and allocation of management resources.
**Bridge International Corporation**
Provides inside sales outsourcing. Offers comprehensive support from lead generation to deal conversion, marketing, and customer success.
**Bridge Process Technology Corporation**
Leverages cutting-edge technologies such as AI to provide end-to-end support, from consulting to tech development and operation assistance.
**i-Learning Co., Ltd.**
Offers human resource development and training services for corporations. Specializes in customized training tailored to human resource development needs, receiving high evaluations such as being selected for APAC Top Sales Training in 2024.
**BRIDGE International Asia Sdn. Bhd.**
Supports Japanese companies entering Southeast Asian markets. Provides one-stop services covering marketing, IT, inside sales, and back-office operations.
---
**[Bridge International Group Corporation Company Overview]**
Company Name: Bridge International Group Corporation
https://bridge-g.com/
Established: January 2002
Head Office: Carrot Tower 19F, 4-1-1 Taishido, Setagaya-ku, Tokyo
Representative: Michimasa Yoshida, Representative Director, Chairman and CEO
**[Inquiries for Media Relations]**
Bridge International Group Corporation
Marketing Department, Corporate Planning Division
Carrot Tower 19F, 4-1-1 Taishido, Setagaya-ku, Tokyo 154-0004
E-mail: [email protected]
FAQ
What is Yasuyuki Higuchi's background?
He is an experienced executive who has held key positions at Japan HP, Microsoft Japan, Daiei, and Panasonic HD.
What are Bridge International Group's businesses?
Centered on supporting B2B companies' sales growth, it encompasses inside sales, AI consulting, human resource development, and overseas expansion support.
What impact will Mr. Higuchi's appointment have on the group?
Leveraging his insights, experience, and network, he will strengthen mid-term business strategies, accelerating B2B sales growth support and enhancing corporate value.