Ideal Rings and Date Plans via Smartphone: Hand-made Ring Studio 'Kobo Smith Sapporo' Significantly Updates Official LINE Account

Kobo Smith Sapporo, a studio specializing in hand-made wedding rings, engagement rings, and couple rings operated by Ichipo Co., Ltd. (based in Sapporo, Hokkaido), has completely revamped its official LINE account to elevate the ring-making process into a unique entertainment experience for couples.

The new LINE account features several new functions that connect the customer's journey from before their visit to the day of their appointment and beyond. These include the 'Love Ring Diagnosis,' which identifies the ideal design based on the couple's values and lifestyle; the 'Birthstone Word Check,' which adds color to their anniversaries; and the '1-day Date Course Proposal,' which produces a special day in Sapporo. The service has evolved into an 'experience-based platform' where free consultations and store reservations can be completed entirely on a smartphone.

From Material Consumption to 'Experience Consumption': The Changing Shape of Bridal Services

In recent years, as weddings and receptions become more simplified, an increasing number of couples are placing importance on creating 'special memories just for the two of them' (experience consumption). Kobo Smith Sapporo has been offering the luxury experience of creating 'one-of-a-kind rings' by the couples themselves.

Responding to feedback from many couples who wanted to enjoy the process of choosing designs before visiting the shop or making their ring-making day a special date, the studio has redefined its official LINE account. It is no longer just a tool for reservations and information, but a place to 'nurture bonds' and support the couple's journey from the excitement before their visit to the lifelong memories created on that day.

Three Story-Based Experiences Offered by the Updated Official LINE Account

1. 'Love Ring Diagnosis': Shaping the Couple's Values This content resolves anxieties like 'what design suits us?' or 'what if our tastes differ?' By answering simple questions about their lifestyle and preferences, the system analyzes their compatibility and proposes perfect ring designs. The process of discovering each other's unexpected preferences fosters fun communication.

2. 'Birthstone Word Check': Accompanying the Couple's History By registering birthdays or special anniversaries, couples receive information on that month's birthstone and its hidden 'stone words.' This serves as a reference for secret stones embedded inside rings or a romantic way to share feelings.

3. '1-day Date Course Proposal': Producing the Ring-Making Day Like a Movie Utilizing the studio's deep roots in Sapporo, this feature proposes 'recommended date courses' combining sophisticated outing spots and hidden gems around the 'Sapporo Main Store' and the 'Keio Plaza Hotel Sapporo Store.'

Eliminating Hassle: Consultations and Reservations Completed via LINE

The customer-exclusive menu screen (Rich Menu) has been refreshed with an intuitive design. Design consultations, quotation inquiries, and store reservations are all completed smoothly on the LINE chat.

Limited Time Offer: Renewal Commemorative 'Birthstone to Color the Bond' Campaign

To commemorate the revamp, Kobo Smith Sapporo is holding a special campaign. Every customer who completes the 'Love Ring Diagnosis' will receive one complimentary birthstone (1.3mm, excluding stone setting fees) to be used in their rings.