"G-Guide" TV Listings Now Searchable for Official Info and TV Appearances of "Nijisanji" Livers!

IPG Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Junichi Tachimi; hereinafter "IPG") has begun a collaboration with ANYCOLOR Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Riku Tazumi; hereinafter "ANYCOLOR"), which operates the VTuber / virtual liver group "Nijisanji Project" and others, on its mobile app "G-Guide TV Program Guide (compatible with Android and iOS)" and web browser version "Program Guide.G-Guide". This marks the start of displaying VTuber images and profile information provided by ANYCOLOR.

The electronic program guide "G-Guide" maintains a talent database linked to broadcast programs to display performer information alongside program details, managed by assigning unique identification IDs from IPG.

Until now, IPG did not hold VTuber talent data, but with this announcement, it has begun handling VTuber information for the first time.

In recent years, the scope of activities for VTubers and virtual livers has expanded into many areas, and their opportunities to appear on TV programs have also increased. IPG has started handling VTuber information as support to further encourage these activities.

Through this data integration, users can now easily check official images, profiles, and future appearance information not only on the program detail pages when a liver affiliated with "Nijisanji" appears on a show, but also by searching for the liver's name using the talent search function.

*With the "Favorite Registration" function in the app version, users can register to receive notifications before a program featuring a specific liver is broadcast.

*Liver information is scheduled to be registered sequentially.

Display Image

- Image: Displays provided promotional photos of affiliated talents
- Profile Information: Displays provided official information (name, details, genre, etc.)
- Profile Details: Link to official website (customizable URL)
- Source: Transitions to the "Nijisanji" homepage

Since a customizable URL can be set in the profile field, the TV program guide—a touchpoint many users encounter daily—serves as an "entry point" to build an effective pathway to official websites and the latest news, supporting expanded exposure for talents.

IPG aims to strengthen collaboration with profile information of talents, athletes, creators, and others in the future, maximizing the appeal of performers through "G-Guide" and creating an environment where viewers can enjoy content more deeply.

The company will continue to develop services that deliver a wide range of entertainment to more people and contribute to society.

■ Seeking Partners for Performer Profile and Image Display

On the program guide platform, which has high user engagement from those interested in entertainment information, the appeal of affiliated talents can be visually promoted.

By building a system where users who become interested in a talent while watching a drama or variety show can transition directly from the program guide to the official website, IPG supports not only increased recognition but also the promotion of fan conversion and effective guidance to the latest news.

Offices and rights holders who wish to display information about their affiliated talents, set links to official websites, or update to the latest promotional photos are invited to contact IPG via the form below.

[Inquiries Regarding This Matter]

▼Inquiry form is here

■ G-Guide TV Program Guide

This is the mobile app version of the program guide, which officially receives program content data from broadcast stations nationwide and companies operating distribution services. It has approximately 800,000 monthly users (*1). It also features functions to introduce programs by focusing on rankings or narrowing down by genre, allowing users to discover programs in various ways.

(*1) Average aggregated from October 2024 to April 2025

[Download]

Google Play: https://play.google.com/store/apps/details?id=jp.co.ipg.gguide

App Store: https://apple.co/3V9L5DS

[Supported Versions]

Android: Ver12.0.2 (Recommended operating environment: Android OS 6.0 or higher)

iOS: Ver7.0.3 (Recommended operating environment: iOS 13.0 or higher)

■ Web Browser Version "Program Guide.G-Guide"

This is the web browser version of the program guide, which officially receives program content data from broadcast stations nationwide and companies operating distribution services. It is compatible with PCs and smartphones, and features functions to introduce programs by focusing on rankings or narrowing down by genre, allowing users to discover programs in various ways. It is one of the largest electronic program guide services in Japan, with approximately 7 million monthly active users (*2).

(*2) Average aggregated from June to September 2024

▼Web browser version "Program Guide.G-Guide" is here

About IPG Inc.

IPG is an authorized partner company that officially receives content information from broadcast stations and distribution operators nationwide and officially operates viewing content metadata. Through the operation of the electronic program guide service "G-Guide" and the advancement of viewing content metadata, IPG optimizes the matching between consumers and viewers, providing a rich viewing experience. By optimally delivering viewing content to many consumers, the company aims to build a happy life filled with entertainment.

Company Name: IPG Inc.

Location: 10th Floor, Tokyo Port City Takeshiba, 1-7-1 Kaigan, Minato-ku, Tokyo

President and Representative Director: Junichi Tachimi

Established: April 22, 1999

URL: https://www.ipg.co.jp/

Note: https://note.com/ipg_note/

Facebook: https://www.facebook.com/ipg.co.jp

X: https://x.com/IPG_inc

* "G-Guide" is an electronic program guide (EPG) service developed based on the electronic program guide technology of Xperi Inc. (USA) and/or its affiliates, provided by IPG.

* "G-Guide Mobile" is an electronic program guide (EPG) service for mobile phone users developed based on the electronic program guide technology of Xperi Inc. (USA) and/or its affiliates, provided by IPG.

TiVo, G-Guide, G-GUIDE, and the G-Guide logo are trademarks or registered trademarks of TiVo Brands LLC (USA) and/or its affiliates in Japan.
G-Guide related products are developed and promoted in the Japanese market through collaboration between Xperi Inc. (USA) and/or its affiliates and IPG.

About the Nijisanji Project

The "Nijisanji Project" is a VTuber/virtual liver project with a diverse range of influencers. Its purpose is to accelerate next-generation entertainment through various events, sales of goods and digital content, and music production. Currently, approximately 150 affiliated livers are active on video distribution platforms such as YouTube, fully utilizing their unique personalities.