First i-Pet Insurance Announces Official Characters with Company Name Change!
Daiichi i-Pet General Insurance Co., Ltd. changed its trade name from "i-Pet General Insurance Co., Ltd." to "Daiichi i-Pet General Insurance Co., Ltd." on April 1, 2026, and took this opportunity to announce new official characters, "Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan." The company became a member of the Daiichi Life Group in 2023 and operates a pet insurance business. The new characters embody the company's Brand Message, "Lifelong Love for My Pet," and will be used on social media, web media, and novelty goods.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 16, 2026 at 03:48 (40h 17m after Collected)
Daiichi i-Pet General Insurance Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director and Executive President: Atsuko Yasuda; hereinafter, "the Company") changed its trade name from "i-Pet General Insurance Co., Ltd." to "Daiichi i-Pet General Insurance Co., Ltd." on April 1, 2026. To commemorate this change, new official characters, "Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan," have been created.
The Company became a member of the Daiichi Life Group (formerly: Dai-ichi Life Group) in 2023 and has been engaged in pet insurance business activities to support the lifelong love between pets and their families. From April 1, 2026, while maintaining a sense of unity with the group brand, the company will continue to use the familiar name "i-Pet" and operate under the nickname "Daiichi i-Pet."
【About the Official Characters】
The characters were decided after cross-departmental workshops and voting, reflecting the thoughts of our employees. The design incorporates the Daiichi Life Blue, the group's brand color, and the blue heart from our new corporate logo.
1. Character Positioning and Concept
The official characters embody our Brand Message, "Lifelong Love for My Pet," in an easy-to-understand way, and the concept is "The Symbol of Love, Hug."
2. Future Developments
"Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan" are scheduled to appear in various situations, including our company's SNS, web media, novelty goods, and forms. Furthermore, a special page for the official characters will be launched on our service website after May. We aim for these characters to be loved and cherished by many people for a long time.
With the new official characters, our company will further strive to support the love that families have for their pets.
Daiichi i-Pet General Insurance Co., Ltd.
■ Company Overview
Location: NBF Toyosu Garden Front, 5-6-15 Toyosu, Koto-ku, Tokyo 135-0061
Established: May 2004
Representative: Atsuko Yasuda, Representative Director and Executive President
URL: https://www.ipet-ins.com
Brand Message: Lifelong Love for My Pet
The Company became a member of the Daiichi Life Group (formerly: Dai-ichi Life Group) in 2023 and has been engaged in pet insurance business activities to support the lifelong love between pets and their families. From April 1, 2026, while maintaining a sense of unity with the group brand, the company will continue to use the familiar name "i-Pet" and operate under the nickname "Daiichi i-Pet."
【About the Official Characters】
The characters were decided after cross-departmental workshops and voting, reflecting the thoughts of our employees. The design incorporates the Daiichi Life Blue, the group's brand color, and the blue heart from our new corporate logo.
1. Character Positioning and Concept
The official characters embody our Brand Message, "Lifelong Love for My Pet," in an easy-to-understand way, and the concept is "The Symbol of Love, Hug."
2. Future Developments
"Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan" are scheduled to appear in various situations, including our company's SNS, web media, novelty goods, and forms. Furthermore, a special page for the official characters will be launched on our service website after May. We aim for these characters to be loved and cherished by many people for a long time.
With the new official characters, our company will further strive to support the love that families have for their pets.
Daiichi i-Pet General Insurance Co., Ltd.
■ Company Overview
Location: NBF Toyosu Garden Front, 5-6-15 Toyosu, Koto-ku, Tokyo 135-0061
Established: May 2004
Representative: Atsuko Yasuda, Representative Director and Executive President
URL: https://www.ipet-ins.com
Brand Message: Lifelong Love for My Pet
FAQ
When did Daiichi i-Pet General Insurance Co., Ltd. change its trade name?
It changed its trade name on April 1, 2026.
What are the names of the new official characters?
The new official characters are "Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan."