Dai-ichi Aipet Insurance Announces New Official Characters Following Company Name Change
Dai-ichi Aipet General Insurance Co., Ltd. (formerly i-Pet General Insurance Co., Ltd.) changed its company name on April 1, 2026, and introduced new official characters, "Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan." The company joined the Daiichi Life Group in 2023 and operates in the pet insurance business. The new characters will appear on SNS, web media, and promotional materials, with a special page launching in May.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 14:19 (2h 48m after Collected)
Dai-ichi Aipet General Insurance Co., Ltd., headquartered in Koto-ku, Tokyo, and led by President Atsuko Yasuda, officially changed its name from i-Pet General Insurance Co., Ltd. on April 1, 2026. This change coincides with the introduction of two new official characters, "Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan." The company became part of the Daiichi Life Group in 2023, focusing on pet insurance. The new name, "Dai-ichi Aipet," aims to integrate with the group brand while retaining the familiar "i-Pet" name. The characters were developed through internal workshops and voting, incorporating the Daiichi Life Blue brand color and the blue heart from the company's new corporate logo. Their concept is "The symbol of love, a hug," embodying the brand message "Lifelong love for our pets." These characters are planned for use across the company's SNS, web media, novelties, and forms. A dedicated special page for the characters will be launched on the service website from May 2026. The company, established in May 2004, is located at 5-6-15 Toyosu, Koto-ku, Tokyo.