Itochu Urban Development Embodies High-Quality Living in CREVIA Condominiums with the Development of Original Fragrance 'Memories of Blue'

Itochu Urban Development Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Norio Matsu) is pleased to announce that, in collaboration with Cent Company Inc. (Headquarters: Osaka City, Osaka Prefecture; President: Kunio Kawai), a company specializing in scent branding, it has developed the original fragrance 'Memories of Blue,' inspired by the high-quality lifestyle associated with its condominium brand, CREVIA.

'Memories of Blue' is a fragrance designed to evoke a high-quality lifestyle within CREVIA, creating a refined, calm, and luxurious atmosphere. By allowing people to imagine their lives not only visually but also through scent, it conveys the appeal of the residence more three-dimensionally, enhancing its spatial value and leaving a lasting impression. This fragrance is currently used at CREVIA's condominium galleries (Gallery CREVIA Shinjuku and Gallery CREVIA Yurakucho Itocia).

Furthermore, to commemorate the development of this fragrance, CREVIA condominium contract holders will receive a reed diffuser using the original fragrance, and visitors to the CREVIA condominium galleries will receive a mini room mist.

Overview of CREVIA's Original Fragrance 'Memories of Blue'

●Naming: 'Memories of Blue'

Named in reference to CREVIA's brand color, blue, it expresses a scent that gently accompanies the memories of those who visit CREVIA.

●Fragrance Concept

CREVIA is a residence that cherishes the subtle breaths of life and awakens the five senses, embodying a commitment to resonate with sensibilities and satisfy rational expectations. This luxurious fragrance, a fusion of Eastern spirituality and modern sophistication, is designed to be quietly etched into the memories of CREVIA residents and prospective buyers. It allows users to experience the CREVIA worldview through their sense of smell, creating a space for enjoying high-quality time.

●Fragrance Description

The main theme is 'FRESH, AROMATIC, WOODY.' The composition is sophisticated, starting with a refreshing citrus impression, unfolding into a floral elegance, and leaving a lingering woody aroma.

・ Top Notes Theme: 'FRESH, AROMATIC' Clear citrus notes of bergamot, lemon, and mandarin spread, creating a sense of cleanliness and brightness. A transparent accent of Litsea Cubeba (May Chang) is layered with the gentle spices of ginger and red thyme, providing a refined first impression.

・ Middle Notes Theme: 'FLORAL, AROMATIC' Subtle and elegant floral notes of jasmine and peony gently unfold, while the powdery nuance of violet adds depth to the space. Cardamom and sage tighten the overall fragrance, creating a sense of comfortable tranquility and elegance.

・ Base Notes Theme: 'WOODY, AMBER' Warm woody notes of amber and sandalwood envelop the space, with amyris and cypriol...