Improved Ad ROAS to 220%! InterFactory Releases Case Study on Supporting Long-Established Confectionery Maker Nakajima Taishodo's EC Growth

InterFactory Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Noboru Kaburaki; hereinafter, InterFactory) has released a case study of its support for "Nakajima Taishodo Online Shop," operated by Nakajima Taishodo Co., Ltd., through its EC support service "EBISU GROWTH."

"EBISU GROWTH," an EC support service, improved the advertising ROAS (Return on Advertising Spend) from 80% to 220% in its support for the online shop of Nakajima Taishodo, a long-established confectionery maker with over 100 years of history.

Responding to the company's decision to "incorporate a professional perspective not available in-house," EBISU GROWTH provided hands-on support from strategy formulation to execution. This initiative showcases a hands-on support approach where we face challenges with the same perspective as ambitious business owners, and grow businesses together.

View Case Study Article

About Nakajima Taishodo Co., Ltd.

Founded in 1912 (Taisho 1st year), Nakajima Taishodo is a long-established confectionery maker that has sincerely pursued confectionery making for over 100 years, guided by the mission of "making sweets for the most important people."

Currently, it operates three brands: "Hitotoe" for gifts, "DANKE" focused on wholesale, and "Nakajima Taishodo," which utilizes abundant ingredients from Tamba. Among these, "Hitotoe" and "Nakajima Taishodo" are also focusing on online sales through their own EC sites and major EC malls, delivering carefully selected Japanese and Western confections to customers nationwide. Furthermore, "Nakajima Taishodo" operates physical stores mainly in Kansai, offering "deliciousness" and "colorful living" through various contact points.

Nakajima Taishodo Online Shop https://www.nakajimataishodo-shop.jp/

Background and Challenges of EBISU GROWTH Implementation

Nakajima Taishodo decided to focus on its own EC site and EC malls to deliver confectionery to more customers. However, it faced several challenges in achieving its high sales targets.

- Lack of Expertise in Strategy Formulation Despite high sales targets, there was a lack of in-house specialized personnel who could draw a winning strategy based on data, specifically "when, what, and in what order to execute."

- Limitations in Operational Resources and Expertise Resources for simultaneously executing various measures such as advertising operations, SEO countermeasures, and UI/UX improvements within the site were limited, preventing the effective implementation of a PDCA cycle.

To resolve these issues and achieve high goals, Nakajima Taishodo implemented InterFactory's hands-on EC support service "EBISU GROWTH" as a partner. As a result of working together from strategy formulation to on-site operational improvements, a system for sustainable growth has been established.

EBISU GROWTH Implementation Effects

- Participation from Upstream Processes to Support Unwavering Decision-Making For Nakajima Taishodo's envisioned future growth vision, EBISU GROWTH participated from the strategy formulation stage. By supporting upstream decisions such as "what to prioritize" from a professional perspective, a system for steadily building steps was constructed.

- Creation of "Reliable Results" through Integration of Specialized Know-how EBISU GROWTH provided support across various specialized areas, including web advertising, SEO, and mall operations. Particularly in advertising operations, it expanded the scope of operations while increasing ROAS by approximately 2.7 times (80%→220%), achieving tangible results in a short period and strengthening the business's revenue base.

- Contribution to Building a "Self-Sufficient" Organization EBISU GROWTH is not merely an outsourcing service. Through daily close communication and feedback, it emphasizes the transfer of knowledge to empower Nakajima Taishodo's staff to conceive and execute marketing measures themselves, fostering a "self-sufficient" organization.

A detailed report, including interviews with the staff in charge, is introduced in the following article: https://ebisumart.com/blog/nakajimataishodo/

About the EC Support Service "EBISU GROWTH"

EBISU GROWTH is a hands-on DX/EC support service* that offers flexible proposals tailored to the client's business phase and optimizes commerce. Professionals who have supported various industries and sectors, both BtoC and BtoB, provide growth support for DX/EC that is not confined to the framework of EC, from problem identification and strategic analysis to system integration/construction, sales promotion/marketing, and globalization.

*This service also targets businesses that use EC systems other than "EBISUMART" and "EBISUMART Lite," services provided by InterFactory.

Based on its corporate philosophy, InterFactory aims to provide a platform that is truly useful for EC businesses.