Cloud Commerce Platform "EBISUMART" Strengthens System Infrastructure to Adapt to Changes in the AI Era

Interfactory Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Noboru Kaburaki; hereinafter, Interfactory) announced that its cloud commerce platform "EBISUMART" is strengthening its system infrastructure to maximize its value as an "EC platform for the AI era," foreseeing the transformation of EC operations due to the rapid evolution of generative AI.

Currently, the EC industry faces a situation where AI utilization is indispensable due to labor shortages and the sophistication of marketing. However, simply introducing individual AI tools presents challenges such as data fragmentation and system integration costs.

To address these challenges, Interfactory will promote "expansion of AI functions to support store operations" and "development innovation to evolve the system infrastructure itself with AI." Through the provision of an EC platform that "never gets old, never stops, and continues to grow" even in rapidly changing times, we will support sustainable business growth.

Three Core Approaches of EBISUMART to Realize an "EC Platform for the AI Era"

1. Practical Approach to Accelerate EC Operations, Balancing Revenue Growth and Customer Experience

EBISUMART is progressively expanding AI functions that EC businesses can smoothly introduce and utilize.

Reduce the effort of product registration and support the creation of product pages that sell

In addition to a function that automatically generates attractive copy by AI simply by inputting product features, we will strengthen support for SEO-optimized content creation in the future.

We aim to create a mechanism that reduces registration man-hours for EC businesses with diverse product lines while efficiently operating highly attractive product pages.

Furthermore, we plan to work on GEO-compatible content design and production support, as well as optimization for AI search.

Automate the creation of "the joy of discovery" to improve customer experience and browsing rate

Seamlessly integrating with specialized services, we provide hashtag generation and personalized recommendations. By smoothly guiding users to the products they seek, we automate the creation of a "desire to buy" experience, contributing to the maximization of site browsing rates and CVR.

Achieve both AI utilization and transaction reliability with the highest level of security environment

Through a robust security infrastructure and integration with specialized services, we automate site security measures. We seamlessly provide AI-driven fraud detection and advanced identity verification, building a mechanism to prevent fraudulent orders while minimizing operational load. By maintaining a sound transaction environment, we maximize the convenience of AI and support sustainable business growth.

EBISUMART is not limited to individual function enhancements; it is accelerating its evolution into a platform where AI analyzes market trends and customer behavior in real-time, constantly adapting to the latest business conditions.

2. Achieving Both "Quality and Speed" through AI-Driven Development and Maintenance System

EBISUMART's strength of "maintaining up-to-dateness" will be elevated to an even higher dimension through the utilization of AI.

Advanced development processes and quality improvement through AI

We are strategically introducing AI into quality-related areas such as code reviews and test case generation. AI will further strengthen the quality assurance for the vast combinations of individual customizations in EBISUMART's characteristic SaaS environment and standard functions.

3. Optimal AI Integration and Pursuit of Safety in Line with the Times

We provide an EC platform with expandability for flexible integration with various AI services and robust data security.

An "open integration platform" that can incorporate evolving AI technologies

Instead of closed development dependent on specific AI models, we are promoting an API-first design that allows for the selection and connection of optimal dedicated AI services aligned with current trends. We will build a platform that can continuously benefit from the latest technologies in the future.

Continuous efforts for safe and secure AI utilization

As an EC platform handling highly confidential data, we will continue to pursue the realization of a highly reliable platform, maintaining information confidentiality and integrity even when implementing new AI functions or integrating with specialized services.

Comment from Ken Mizuno, Executive Officer and CTO, Interfactory

The pace of AI evolution is astonishing, and many tasks in various fields are being made more efficient by AI. At Interfactory, we are actively promoting both the utilization of AI to maintain the quality and speed of our services and the utilization of AI for EC businesses through EBISUMART, thereby maximizing the value that can be provided to EC businesses through EBISUMART implementation.

On the other hand, there are certainly areas that should remain in human hands, such as truly creative work and advanced management decisions, without being handed over to AI. True AI utilization means thoroughly streamlining areas where AI should be used, after appropriately identifying this boundary, and concentrating valuable human resources in areas where human judgment is required.

We will create an environment where EC businesses that have introduced EBISUMART can concentrate on their original creative tasks by utilizing its AI functions for operational efficiency.

Interfactory

Executive Officer, CTO Ken Mizuno

About the Cloud Commerce Platform "EBISUMART"

"EBISUMART" is a leading cloud commerce platform that has been ranked No. 1 in share for 8 consecutive years (※) in cloud-based EC site construction services that support customization. It combines the advantages of both EC packages and ASP systems, allowing for the construction of always-latest and optimized EC sites.

With a track record of building over 800 sites for various industries and business types, including site renewals, omnichannel, and BtoB-EC. We provide one-stop support from proposing EC sites tailored to customer needs to site operation, to help our customers' EC businesses grow.

（※）According to Japan Net Economic Newspaper

Based on its corporate philosophy, Interfactory aims to be a truly useful platform for EC businesses and will continue to strive for further expansion of services that contribute to everyone's business, as well as improvement of corporate value.

---

Interfactory Overview

Company Name: Interfactory Co., Ltd. (TSE Growth, Securities Code: 4057)

Company Information URL: https://www.interfactory.co.jp/

Head Office Location: Iidabashi Grand Bloom 4F, 2-10-2 Fujimi, Chiyoda-ku, Tokyo

Representative: Noboru Kaburaki, President & CEO

Established: June 2003

Capital: 435,678,046 yen

Business Activities:

Cloud Commerce Platform Business

"EBISUMART Lite" Service URL: https://ebisumart-lite.com/

"EBISUMART" Service URL: https://ebisumart.com/

"EBISUMART Enterprise" Service URL: https://ebisumart-enterprise.com/

"EBISUMART BtoB" Service URL: https://btob.ebisumart.com/

EC Business Growth Support Business

"EBISU GROWTH" Service URL: https://ebisu-growth.com/

Data Utilization Platform Business

"EBISU PIM" Service URL: https://ebisu-pim.com/