AR experience in newspapers! New advertisement utilizing 'Incos AR+' that can be enjoyed without an app published in Nikkei MJ - Linked with dinosaur content, a realistic experience from the paper -

Intercosmos Co., Ltd. will deploy a newspaper advertisement linked with dinosaur content utilizing the AR solution "Incos AR+", which does not require app downloads, in the morning editions of "Nikkei MJ" and "Nihon Keizai Shimbun" published by Nikkei Inc.

This advertisement adopts a mechanism that allows users to experience AR content only with a smartphone browser, aiming to create a new customer contact point starting from the newspaper paper.

Creation of new experiential value through Newspaper Advertisement x AR

(Experience Image)

In recent years, advertising communication requires providing value accompanied by "experience" in addition to information transmission. On the other hand, AR content often requires the installation of a dedicated app, posing a challenge in the lead-up to the experience.

By utilizing WebAR that runs on a smartphone browser, "Incos AR+" provides a mechanism that allows you to launch AR content with simple operations such as scanning a QR code.

In this advertisement, triggered by the visual published in the newspaper paper, AR content where a dinosaur appears and starts moving is deployed. By adding an experience accompanied by movement and a sense of scale to the static media of the paper, we create an impressive contact opportunity that is different from conventional advertisements.

High appeal through fusion with dinosaur content

Our company has so far deployed dinosaur robots and production content at commercial facilities and various events.