Revolutionizing Street Advertising: Fan-Purchasable Street Vision Screens Launch on Makuake June 1st

Every time a favorite idol's birthday approaches, fans think: I've bought all the merchandise. Letters probably never leave the agency. I couldn't get tickets. Still, I want to send something. A new project on Makuake answers these wishes by allowing fans to use street vision screens in central Tokyo. While the industry average for a month of screening is 1.4 to 1.9 million yen, this project offers slots starting from 180,000 yen per month at Makuake-exclusive prices. Fans can screen a '15-second tribute' in five locations, including Shibuya Center-gai and Kabukicho. This mechanism, which allows individual fans or groups to purchase advertising slots previously reserved for corporate budgets, is extremely rare in the domestic signage advertising industry. While the industry average for Shibuya Center-gai is 1.4 to 1.9 million yen, GLADE Inc. uses a direct-sales model that bypasses multi-layered agencies. For this project, they are offering slots for 360,000 yen, which is 1/4 to 1/5 of the industry average. As the 'Oshi-katsu' market continues to grow, this project aims to fill the gap by proposing a format of 'fan-led street signage screening.'