PLEATSMAMA Makes Its Debut at Lumine Shinjuku! Limited-Time Pop-Up Store to Open at Lumine 1
Key facts
- PLEATSMAMA Makes Its Debut at Lumine Shinjuku! Limited-Time Pop-Up Store to Open at Lumine 1
- PLEATSMAMA is making its debut at Lumine Shinjuku with a limited-time pop-up store.
- Date: March 29, 2026
Direct answer
PLEATSMAMA is making its debut at Lumine Shinjuku with a limited-time pop-up store.
- Citation
- PLEATSMAMA Makes Its Debut at Lumine Shinjuku! Limited-Time Pop-Up Store to Open at Lumine 1 (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
PLEATSMAMA is making its debut at Lumine Shinjuku with a limited-time pop-up store.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 00:37
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1412h 50m after Published)
NOVO Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Jou Shihi) will host a limited-time pop-up store for the leading Korean sustainable fashion brand 'PLEATSMAMA' (Representative: Wang Jong-mi) for 11 days, from Thursday, March 26, 2026, to Sunday, April 5, 2026, at Gallery 1 on the 2nd floor of Lumine Shinjuku 1.
Since its full-scale entry into the Japanese market in 2024, starting with a pop-up store at Isetan Shinjuku, the Korean sustainable bag brand 'PLEATSMAMA' has been gaining significant attention.
In 2025, the brand expanded its presence with pop-up stores in the Kansai region at Daimaru Kobe and Namba Parks, as well as at Shibuya Scramble Square, receiving widespread acclaim from customers.
Following this positive reception, the brand will hold its first-ever pop-up store at Lumine Shinjuku, aiming to further expand its footprint in the Japanese market.
This pop-up store will feature the debut of the season's latest collection, the 'Polka Dot Bag' line. Additionally, the brand's signature series—the 'New Bow Bag,' 'Big Bow Bag,' and 'New Bow Backpack'—will be available in a wide variety of colors, including new arrivals for this spring.
To commemorate the first event at Lumine Shinjuku, a special discount campaign will be held. A promotional event for followers of the official Instagram account will also take place, offering a variety of activities for visitors.
PLEATSMAMA Pop-Up Store Overview
Dates: Thursday, March 26, 2026 – Sunday, April 5, 2026
Venue: Lumine Shinjuku Lumine 1, 2F Gallery 1 (1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
Hours: 11:00 – 21:00
《A Look Back at the Previous Event, Highlighted by a Visit from Atsuko Maeda》
At last year's pop-up store in Shibuya Scramble Square, actress Atsuko Maeda (@atsuko_maeda_official) visited the venue to experience the functionality and design of the pleated bags firsthand.
Ms. Maeda also participated in the 'Find My PLEATS' curation event held exclusively at the Shibuya venue, where she received a recommendation for a bag tailored to her travel style and personal preferences, selecting the perfect piece from the brand's extensive lineup.
FAQ
When and where will the PLEATSMAMA pop-up store be held at Lumine Shinjuku?
The PLEATSMAMA pop-up store will be held at Lumine Shinjuku Lumine 1, 2F Gallery 1 from Thursday, March 26, 2026, to Sunday, April 5, 2026.
What new collection will be debuting at the Lumine Shinjuku pop-up store?
The 'Polka Dot Bag' line, which is the season's latest collection, will be debuting at the Lumine Shinjuku pop-up store.
What are some of the signature PLEATSMAMA bag series that will be available?
The signature series available will include the 'New Bow Bag,' 'Big Bow Bag,' and 'New Bow Backpack,' with a wide variety of colors including new spring arrivals.
What special promotions are being offered to commemorate the Lumine Shinjuku event?
A special discount campaign will be held, and there will be a promotional event for followers of the official Instagram account with various activities.
Has PLEATSMAMA had previous pop-up stores in Japan, and where have they been located?
Yes, PLEATSMAMA has had previous pop-up stores in Japan, including Isetan Shinjuku, Daimaru Kobe, Namba Parks, and Shibuya Scramble Square.