PLEATSMAMA Arrives at Lumine Shinjuku for the First Time! Limited-Time Pop-Up to be Held at Lumine 1
Key facts
- PLEATSMAMA Arrives at Lumine Shinjuku for the First Time! Limited-Time Pop-Up to be Held at Lumine 1
- PLEATSMAMA makes its debut at Lumine Shinjuku with a limited-time pop-up store.
- Date: March 29, 2026
Direct answer
PLEATSMAMA makes its debut at Lumine Shinjuku with a limited-time pop-up store.
- Citation
- PLEATSMAMA Arrives at Lumine Shinjuku for the First Time! Limited-Time Pop-Up to be Held at Lumine 1 (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
PLEATSMAMA makes its debut at Lumine Shinjuku with a limited-time pop-up store.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 16:41
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 45m after Published)
NOVO Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Jou Shihi) will host a limited-time pop-up store for the leading Korean sustainable fashion brand 'PLEATSMAMA' (Representative: Wang Jung-mi) at Gallery 1, 2F, Lumine Shinjuku 1, for 11 days from March 26 (Thursday) to April 5 (Sunday), 2026.
Since its full-scale entry into the Japanese market in 2024, starting with a pop-up store at Isetan Shinjuku, the Korean sustainable bag brand 'PLEATSMAMA' has been gaining popularity.
In 2025, the brand expanded its presence with pop-up stores in the Kansai region at Daimaru Kobe and Namba Parks, as well as at Shibuya Scramble Square, receiving high acclaim from many customers.
Following this positive reception, the brand will hold its first-ever pop-up store at Lumine Shinjuku, aiming for further expansion in the Japanese market.
This pop-up store will feature the debut of the latest collection, the 'Polka Dot Bag' line. Additionally, the brand's signature series—the 'New Bow Bag,' 'Big Bow Bag,' and 'New Bow Backpack'—will be available in a wide variety of colors, including new arrivals for this spring.
To commemorate the first event at Lumine Shinjuku, a special discount campaign will be held. A promotional event for followers of the official Instagram account will also take place, offering a variety of activities for visitors.
PLEATSMAMA Pop-Up Store Overview
Dates: March 26 (Thu) – April 5 (Sun), 2026
Venue: Lumine Shinjuku Lumine 1, 2F Gallery 1 (1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
Business Hours: 11:00 – 21:00
《A Glamorous Start with Atsuko Maeda: A Look Back at the Previous Event》
At last year's pop-up store in Shibuya Scramble Square, actress Atsuko Maeda (@atsuko_maeda_official) visited the venue to experience the functionality and design of the pleated bags firsthand.
Ms. Maeda also participated in the 'Find My PLEATS' curation event held exclusively at the Shibuya venue, where she received a recommendation for a bag tailored to her travel style and preferences, selecting the perfect piece from the extensive lineup available in-store.
FAQ
Where and when will the PLEATSMAMA pop-up store be held in Shinjuku?
The PLEATSMAMA pop-up store will be held at Gallery 1, 2F, Lumine Shinjuku 1, from March 26 (Thursday) to April 5 (Sunday), 2026.
What is the significance of this pop-up store for PLEATSMAMA in Japan?
This event marks PLEATSMAMA's first-ever pop-up store at Lumine Shinjuku, aiming for further expansion in the Japanese market.
What new collection will be debuting at the Lumine Shinjuku pop-up store?
The latest collection, the 'Polka Dot Bag' line, will be debuting at the Lumine Shinjuku pop-up store.
Besides the new collection, what other PLEATSMAMA products will be available?
The brand's signature series, including the 'New Bow Bag,' 'Big Bow Bag,' and 'New Bow Backpack,' will be available in a wide variety of colors, including new spring arrivals.
Are there any special promotions or events planned for the Lumine Shinjuku pop-up?
Yes, a special discount campaign will be held to commemorate the first event, and a promotional event for followers of the official Instagram account will also take place.