Yakiniku 'Hiroki' and Oyster Bar 'Kiura' at Omiya Station West Exit Celebrate 1st Anniversary, Expressing Gratitude to Regular Customers. Founder Hiroki Kamei and Store Manager Johankun Reflect on a Year of Support.

'Yakiniku Hiroki' and 'Oyster Bar Kiura,' operated by PER Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; Representative: Hiroki Kamei), celebrated their 1st anniversary on March 25, 2026. On the day, we held a 1st-anniversary campaign (20% off) to express our gratitude to the customers who have visited us, and we were pleased to welcome many guests. In this article, to mark this milestone, we would like to report on the background of the store's establishment, our operational philosophy, and our journey over the past year, which has not been shared until now.

Background: Entering the Food Service Industry, a Major Challenge for the Representative Himself Kamei conducting a seminar

This store was born as a food service venture of PER Co., Ltd., established by Hiroki Kamei, who has been active as a psychological counselor and seminar instructor, having provided life consultations to over 10,000 people. After graduating from Tohoku University, Kamei worked at a foreign consulting firm, where he experienced physical and mental exhaustion, leading to his resignation. Later, while involved in career support at a human resources company, he deepened his interest in the well-being of workers and organizations. Following the 2011 Great East Japan Earthquake, he re-evaluated his own way of life, became independent in 2012, and currently provides support regarding careers and human relationships, focusing on coaching and psychology. Through these interpersonal support activities, Kamei decided to enter the food service industry as a new challenge. Unlike his previous work, this business—store operations that can never be accomplished alone—was a high-difficulty challenge for Kamei. Now that we have reached our 1st anniversary, we realize that the food service business is one operated together with employees and stakeholders. While we faced many difficulties, we have come to strongly realize the diverse value of working as a team through warm communication with customers, the sense of purpose felt by the staff on-site, and the process of building a space as a team.

Operational Philosophy: A Site of Growth and Challenge Created Together with Staff