16g of Dried Ingredients, Zero Additives. Uncompromising Cup Noodles, BiNoo Officially Launched.
After achieving support from 336 crowdfunding backers, an online store with subscription options has been opened. We propose a new standard for cup noodles, focusing on natural umami without chemical seasonings.
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- 📰 Published: April 1, 2026 at 22:10
Inoue Kikaku Co., Ltd. (Sapporo, Hokkaido; Representative Director: Azusa Takashima) has officially commenced general sales of "BiNoo," a plant-based, gluten-free brown rice cup noodle. This product, which garnered support from 336 backers through crowdfunding, is now available for purchase on an online store (binoo.jp) that also supports subscription purchases.
[Image caption: An unprecedented 16g of ingredients in the industry, we focused on a satisfying eating experience.]
■ Product Overview
Product Name: BiNoo Brown Rice Cup Noodles
Flavors: 1. Veggie & Nuts 2. Sour & Spicy
Ingredient Features: Uses brown rice noodles grown without chemical pesticides / Plant-based ingredients only / Gluten-free / MSG-free, natural umami / No chemical seasonings / Non-fried noodles / 16g of dried ingredients (industry-leading standard)
Manufacture: Vietnam (ISO 22000 certified factory)
Sales Format: Single purchase, subscription
Sales Channel: Official online store https://binoo.jp
Price: Various plans available (please check the official website)
■ Development Background and Crowdfunding Achievements
Development Background:
Even on busy days, we don't want to compromise on what we eat. We created a brown rice cup noodle that can be eaten quickly and provides proper nutrition for lunch breaks or meals on time-crunched days. We focused on being gluten-free and not using umami seasonings, instead bringing out the natural flavors of the ingredients. We achieved an unprecedented 16g of dried ingredients for a cup noodle, balancing convenience with a satisfying meal.
Crowdfunding Achievements:
Prior to the official launch, a crowdfunding campaign was conducted, securing support from 336 backers. We received numerous comments such as "I was looking for a cup noodle that is gentle on the body" and "I want more plant-based and gluten-free options."
[Image]
■ About the Subscription Service
BiNoo offers a subscription service for easier continuous use. We have a discount system based on the number of continuous purchases, allowing you to try it with up to 20% off your first order.
[Image]
■ Company Information
Company Name: Inoue Kikaku Co., Ltd. / Location: Sapporo, Hokkaido
Representative Director: Azusa Takashima / Business Activities: Planning, development, and sales of natural and health foods
Official Website: https://inoue-kikaku.co.jp / BiNoo Official: https://binoo.jp
■ Inquiries Regarding This Matter
Contact Person:
Inoue Kikaku Co., Ltd. Takashima
info@binoo.jp / https://binoo.jp
[Image caption: An unprecedented 16g of ingredients in the industry, we focused on a satisfying eating experience.]
■ Product Overview
Product Name: BiNoo Brown Rice Cup Noodles
Flavors: 1. Veggie & Nuts 2. Sour & Spicy
Ingredient Features: Uses brown rice noodles grown without chemical pesticides / Plant-based ingredients only / Gluten-free / MSG-free, natural umami / No chemical seasonings / Non-fried noodles / 16g of dried ingredients (industry-leading standard)
Manufacture: Vietnam (ISO 22000 certified factory)
Sales Format: Single purchase, subscription
Sales Channel: Official online store https://binoo.jp
Price: Various plans available (please check the official website)
■ Development Background and Crowdfunding Achievements
Development Background:
Even on busy days, we don't want to compromise on what we eat. We created a brown rice cup noodle that can be eaten quickly and provides proper nutrition for lunch breaks or meals on time-crunched days. We focused on being gluten-free and not using umami seasonings, instead bringing out the natural flavors of the ingredients. We achieved an unprecedented 16g of dried ingredients for a cup noodle, balancing convenience with a satisfying meal.
Crowdfunding Achievements:
Prior to the official launch, a crowdfunding campaign was conducted, securing support from 336 backers. We received numerous comments such as "I was looking for a cup noodle that is gentle on the body" and "I want more plant-based and gluten-free options."
[Image]
■ About the Subscription Service
BiNoo offers a subscription service for easier continuous use. We have a discount system based on the number of continuous purchases, allowing you to try it with up to 20% off your first order.
[Image]
■ Company Information
Company Name: Inoue Kikaku Co., Ltd. / Location: Sapporo, Hokkaido
Representative Director: Azusa Takashima / Business Activities: Planning, development, and sales of natural and health foods
Official Website: https://inoue-kikaku.co.jp / BiNoo Official: https://binoo.jp
■ Inquiries Regarding This Matter
Contact Person:
Inoue Kikaku Co., Ltd. Takashima
info@binoo.jp / https://binoo.jp
FAQ
What are the main features of BiNoo cup noodles?
BiNoo is a health-conscious cup noodle featuring plant-based, gluten-free brown rice noodles, no chemical seasonings, and a generous 16g of dried ingredients for a satisfying meal.
Where can I purchase BiNoo?
BiNoo can be purchased through its official online store (binoo.jp), available for single purchases and subscription plans.
Why was a crowdfunding campaign conducted?
The crowdfunding was conducted prior to the official launch to gauge demand and market reaction. It received support from 336 backers who expressed a desire for body-friendly cup noodles.