16g Dried Ingredients, Brown Rice Noodles, Zero Additives. Uncompromising Cup Noodles 'BiNoo' Officially Launches.
Inoue Kikaku has launched 'BiNoo,' a plant-based and gluten-free brown rice cup noodle. Featuring an industry-leading 16g of ingredients and zero additives, it targets health-conscious consumers through a D2C subscription model.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:38 (473h 51m after Collected)
Inoue Kikaku Co., Ltd. (Sapporo, Hokkaido; CEO: Azusa Takashima) has officially launched general sales of its plant-based, gluten-free brown rice cup noodles, 'BiNoo.' Supported by 336 backers through crowdfunding, this product is now available on the official online store (binoo.jp), which also supports subscription-based purchases.
### Product Overview
- **Product Name:** BiNoo Brown Rice Cup Noodles
- **Flavors:** 1. Veggie & Nuts, 2. Sour & Spicy
- **Ingredient Features:** Made with pesticide-free brown rice noodles / 100% plant-based / Gluten-free / No MSG, using natural umami / No chemical additives / Non-fried noodles / 16g of dried ingredients (top tier in the industry).
- **Manufacturing:** Vietnam (ISO 22000 certified factory)
- **Sales Format:** Single purchase or Subscription
BiNoo aims to redefine the instant noodle category by eliminating the typical 'unhealthy' trade-offs. The product focuses on both nutritional value and satiety, featuring a generous amount of vegetables and a base of high-quality brown rice noodles. The launch follows a successful crowdfunding campaign, highlighting strong market demand for healthy, quick meal options.
### Product Overview
- **Product Name:** BiNoo Brown Rice Cup Noodles
- **Flavors:** 1. Veggie & Nuts, 2. Sour & Spicy
- **Ingredient Features:** Made with pesticide-free brown rice noodles / 100% plant-based / Gluten-free / No MSG, using natural umami / No chemical additives / Non-fried noodles / 16g of dried ingredients (top tier in the industry).
- **Manufacturing:** Vietnam (ISO 22000 certified factory)
- **Sales Format:** Single purchase or Subscription
BiNoo aims to redefine the instant noodle category by eliminating the typical 'unhealthy' trade-offs. The product focuses on both nutritional value and satiety, featuring a generous amount of vegetables and a base of high-quality brown rice noodles. The launch follows a successful crowdfunding campaign, highlighting strong market demand for healthy, quick meal options.
FAQ
Where can I buy BiNoo's brown rice cup noodles?
They are available for online purchase on the official website (binoo.jp). In addition to single item purchases, you can also opt for a subscription service for regular deliveries.
Are there really no additives?
Yes, we do not use any MSG (monosodium glutamate) or chemical flavor enhancers. The product is made using only natural ingredients.
Is it suitable for vegans and gluten-free diets?
Yes, it is 100% plant-based and uses brown rice noodles instead of wheat, making it suitable for vegans and those on a gluten-free diet.