InfoLens Inc. (headquartered in Chuo City, Tokyo; CEO: Hiroshi Yasukawa; hereinafter 'InfoLens'), an importer and distributor of entertainment-related merchandise, announces its appointment as the exclusive sales partner in Japan for Fanattik (headquartered in the UK; CEO: Anthony Marks), a UK-based licensed gift company.
The two companies have previously collaborated, and this new partnership will further strengthen their cooperation.
Comment from Fanattik CEO Anthony Marks:
“We have enjoyed working with the InfoLens team and this new agreement takes things to the next level. Their understanding of the Japanese pop culture market is second to none and we are excited to build on the success we have already seen together.”
InfoLens Inc. CEO Hiroshi Yasukawa commented:
'This exclusive partnership is a natural progression of the trust and collaboration we have built with the Fanattik team over the years. Fanattik’s sincere approach to product creation and deep respect for the brands they represent strongly resonate with the quality and worldview that Japanese fans seek. We look forward to delivering Fanattik’s products to even more fans across Japan and creating new value together.'
Background of the Partnership
InfoLens has long served as a bridge between global entertainment brands and Japanese fans, creating fan engagement through licensed products and experiential value. With this partnership, InfoLens will introduce Fanattik’s compelling collectible products to the Japanese market, offering fans new and valuable product experiences. For Fanattik, this collaboration marks a significant step in strengthening its presence in the Japanese market.
Key Products
- Five Nights at Freddy's Bottle Opener - Five Nights at Freddy's Mega Pizzaplex Tapestry - Fallout Pen Stand - Fallout Pip-Boy Lenticular Ingot: Mysterious Stranger (with serial number) - SILENT HILL Robbie the Rabbit Pin Badge (with serial number) - Cyberpunk 2077 V's Bullet Necklace (with serial number)
* Some products may not currently be available. Please understand.
About Fanattik
Fanattik is a multi-award-winning gift and collectibles manufacturer with nearly two decades of experience working with licensors and retailers. The company’s creative team has been recognized as one of the top 100 in the global licensing industry.
CEO Anthony Marks was named Great British Entrepreneur of the Year and Design Champion in 2025. Fanattik products have won multiple awards in the USA and have been nominated for Gift of the Year in the UK.
As a licensing partner for major global film and video game studios—including Netflix, Mattel, Microsoft, and Capcom—Fanattik products are available at major retailers worldwide, such as Hamleys in Dubai and Target in the USA.
Official Fanattik website: https://www.fanattik.co.uk
About InfoLens Inc.
InfoLens Inc. is an official distributor of premium licensed merchandise from globally popular entertainment content.
The company offers approximately 500 products, including imported and in-house items, through wholesale distribution to major retailers across Japan, as well as via online shops and directly operated stores.
【Company Overview】
Company Name: InfoLens Inc.
Representative: CEO Hiroshi Yasukawa
Head Office: 9F, Yaesu Shichibanagao Building, 1-12-11 Minato, Chuo City, Tokyo 104-0043, Japan
Established: October 2018
Business: Import, wholesale, manufacturing, and sales of entertainment-related merchandise
URL: https://www.infolens.com
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: Fanattik / Netflix / Mattel