Infotrends Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Hiroshi Yasukawa), an importer and manufacturer of entertainment-related goods, announces the launch of the 'Poppy Playtime Pop-Up Store in Toys ‘R’ Us' starting Friday, July 24, 2026. At four Toys ‘R’ Us stores nationwide, customers who purchase Poppy Playtime-related merchandise totaling ¥2,000 (tax included) or more in a single transaction will receive an original postcard as a gift.

[Poppy Playtime Pop-Up Store in Toys ‘R’ Us]

The highly anticipated pop-up event is confirmed! The popular character 'Doughy,' designed with a mysterious atmosphere, now appears on an exclusive postcard!

This original postcard is available only through this campaign—don’t miss this limited opportunity!

<Event Period>

July 24, 2026 (Friday) to August 23, 2026 (Sunday)

<Locations>

Toys 'R' Us & Babies 'R' Us Sapporo Store

Toys 'R' Us Lake Town Store

Toys 'R' Us & Babies 'R' Us Makuhari New City Store

Toys 'R' Us & Babies 'R' Us Kobe Harborland Store

<Campaign Details>

During the event period, customers who purchase Poppy Playtime-related merchandise totaling ¥2,000 (tax included) or more in a single transaction will receive one original postcard (one design) per store, available to the first 600 customers.

※ The campaign ends once the allocated quantity is distributed.

<Eligible Products>

Poppy Playtime-related merchandise (excluding game software).

Dedicated Website

※ The promotion ends immediately when supplies run out, even within the event period.

※ Participating stores may change without prior notice.

※ All promotional items and gifts are strictly non-transferable and may not be resold via third parties, auctions, or other means.

[About Poppy Playtime]

A horror game first released on Steam in October 2021, followed by a mobile version in March 2022, and later on PlayStation, Nintendo Switch, and Xbox. The game gained massive popularity in Japan among children and teens through live-streamed gameplay videos on YouTube. The latest installment, 'Poppy Playtime' Chapter 5: 'Broken Things,' launched on February 19, 2026, making it a trending and highly anticipated title.

[Caution Regarding Counterfeit and Imitation Products]

Counterfeit and imitation products featuring characters from 'Poppy Playtime' and 'Huggy Wuggy' have been identified at domestic retail stores, online marketplaces, and auction sites.

These products are not officially licensed.

Infotrends Co., Ltd. assumes no responsibility for defective products or accidents caused by such counterfeit or imitation items. Please exercise caution when purchasing.

About Infotrends Co., Ltd.

Infotrends Co., Ltd. is an official distributor of licensed merchandise from globally popular entertainment content. The company handles approximately 500 products, including imported and in-house manufactured items, and operates wholesale distribution to retail chains nationwide, as well as online shops and company-owned stores.

Company Name: Infotrends Co., Ltd.

Representative: CEO Hiroshi Yasukawa

Headquarters: 9F, Yaesu 7th Nagaoka Building, 1-12-11 Minato, Chuo-ku, Tokyo

Established: October 2018

Business: Import, wholesale, manufacturing, and sales of entertainment-related goods

URL: http://www.infolens.com

© 2026 Mob Entertainment, Inc. Poppy Playtime and related trademarks are registered trademarks or trademarks of Mob Entertainment, Inc.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Mob Entertainment, Inc.