Infinity Agent Launches 'Infinity-Recruiting', a Recruitment Marketing Support Service

Infinity Agent Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yuhei Okada) has launched 'Infinity-Recruiting', a recruitment marketing support service that redesigns corporate recruitment activities from a marketing perspective.

Traditional recruitment support primarily focused on 'optimizing job boards.' However, the way job seekers interact with information has changed, shifting to social media, videos, searches, and reviews. In this era, decisions to apply are driven by 'corporate culture and messages from employees' rather than simple job descriptions.

Infinity-Recruiting is a service that transfers the expertise in customer acquisition, funnel design, content creation, and data analysis cultivated as a digital marketing company into the HR domain. It provides end-to-end support from building awareness to acquiring applications, conducting interviews, and securing offer acceptances. It encourages a shift from traditional recruitment activities dependent on job boards and recruitment agencies to 'asset-based recruitment,' where companies accumulate their own candidate touchpoints, recruitment content, and know-how.

■ Background of the Service Launch
Recruitment challenges are no longer solely an issue for the HR department. An increasing number of cases show that failing to secure talent directly impacts business operations, leading to lost order opportunities, increased burden on existing employees, declined service quality, and higher turnover risks.

According to a survey by Teikoku Databank, 'bankruptcies due to labor shortages' reached a record high of 441 cases in FY2025, up approximately 1.3 times from the previous year. Driven by hiring difficulties, employee resignations, and soaring labor costs, failing to secure personnel has become a management issue that goes beyond unfulfilled hiring targets, leading to stagnant corporate growth and business continuity risks.

Reference: https://www.tdb.co.jp/report/economic/20260409-laborshortage-br25fy/

Meanwhile, job seekers' information-gathering behaviors have changed significantly. Candidates no longer judge a company based solely on job descriptions; they navigate through multiple sources such as social media, videos, recruitment media, employee interviews, and reviews to determine 'if they resonate with the culture' and 'if they can envision working there.' Particularly among the younger generation, social media has become the primary channel for corporate awareness, and culture fit increasingly influences the decision to apply.

In this environment, what companies need is not 'posting jobs and waiting for applications,' but designing recruitment marketing that creates direct touchpoints with candidates through social media, recruitment media, and content. This involves deepening understanding of the company and guiding candidates through application, interview, and offer acceptance. This is a challenge requiring marketing expertise that has not been adequately addressed by traditional recruitment support sectors.

■ Features of Infinity-Recruiting
1. Applying Marketing Expertise from Over 650 Companies and 15 Billion JPY in Ad Spend to HR

Traditional recruitment support companies mainly focused on 'optimizing job boards.' In contrast, Infinity-Recruiting applies its digital marketing expertise in customer acquisition, funnel design, content production, and data analysis directly to the HR field.

Infinity Agent has accumulated knowledge in ad operations, LP improvement, CVR improvement, social media marketing, content production, and data analysis through supporting over 650 companies with digital marketing, managing over 15 billion JPY in ad operations.

Infinity-Recruiting deploys this expertise in the HR domain, designing recruitment activities along the funnel: 'Awareness,' 'Interest,' 'Understanding,' 'Application,' 'Interview,' and 'Offer Acceptance.' By focusing not only on the number of applications but also on interview rates, offer rates, acceptance rates, and cost per hire, the service supports recruitment activities from a marketing perspective that ultimately lead to hiring.

2. Integrated Design of Web Ads, Recruitment SNS, Recruitment Media, and LINE Nurturing

Infinity-Recruiting provides integrated design of Web ads/Indeed operations, recruitment SNS marketing, recruitment site/media operations, LINE nurturing, and KPI analysis/improvement operations.

Recruitment SNS Marketing
Designing and operating content tailored to candidate touchpoints such as Instagram, X, TikTok, and YouTube. It transforms the culture, employees, and workplace atmosphere—which cannot be conveyed in job descriptions—into content, supporting corporate understanding and the intention to apply.

Web Ads / Indeed Operations
Maximizing reach to target candidates and optimizing cost per application. Utilizing creative operation know-how cultivated through marketing.

Recruitment Site / Media Operations
Building medium- to long-term awareness assets through search traffic and content SEO.

LINE Nurturing
Designing candidate nurturing using LINE to prevent drop-offs after application (unresponsiveness, interview cancellations, and selection withdrawals).