Protecting 'Store Data,' the Lifeline of Field Marketing, from Cyberattacks: 'MarketWatcher NEO' Now Includes Standard Multi-Factor Authentication (MFA)

Impact Field, a consolidated subsidiary of Impact Holdings, has released a new 'Multi-Factor Authentication (MFA) function' that significantly strengthens security for its store activity DX platform, 'MarketWatcher NEO.' Recently, the threat of cyberattacks targeting the entire supply chain has been increasing, and store promotional data and sensitive store information that influence corporate sales have become targets for attackers. Impact Field implemented this function to protect customers' important business assets and to promote DX in the retail industry safely. Moving forward, the company plans to introduce SSO integration with services like Microsoft Entra ID and passkey authentication, aiming to lead industry security standards.