IKK Partners with Major Hong Kong Travel Agency 'EGL Tours' to Launch Inbound Wedding Business

IKK Holdings Inc. is pleased to announce a partnership with the major Hong Kong travel agency, EGL Tours Company Limited. In recent years, the interest of inbound tourists has shifted from 'goods consumption' to 'experience consumption,' leading to an increase in demand from overseas couples wishing to hold weddings in Japan. In response, we are launching a full-scale inbound wedding business by combining our expertise in guest house weddings with EGL Tours' planning capabilities. The target venue is 'Lallans Hakata no Mori' in Fukuoka City, where we will offer ceremonies and receptions that leverage Japanese hospitality, including the natural surroundings and Japanese-Western fusion cuisine. We aim to propose top-tier experiential weddings targeting couples from Hong Kong, Macau, and China.