IKEA Japan Celebrates 20th Anniversary: "I Love This Home. With 20 Years of Gratitude, and for the Future." - 20 Years of Supporting Life at Home in Japan.

IKEA Japan Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture, President & Chief Sustainability Officer: Petra Farah), the Japanese subsidiary of the Swedish home furnishing company with the vision "to create a better everyday life for the many people," celebrates its 20th anniversary this year, marking 20 years since the opening of its first store, IKEA Tokyo-Bay (IKEA Funabashi), in Funabashi City, Chiba Prefecture, in April 2006. To commemorate the 20 years of supporting and growing alongside the lives of people in Japan, a special anniversary campaign, themed "I Love This Home. With 20 Years of Gratitude, and for the Future.," will be held at IKEA stores nationwide.

During the campaign period, special initiatives such as a collaboration with the new Pokémon game "Poké a Pokémon," a collaboration with Shibuya Font, the sale of the "AURTIENDE" anniversary collection, special offers for IKEA Family members, and in-store events will be rolled out. Furthermore, following this milestone, IKEA will advance new initiatives towards realizing a "more accessible, more affordable, and more sustainable IKEA," including the expansion of new stores as part of its accelerated omnichannel strategy. Through these efforts, IKEA aims to propose ways to create homes that make people feel "I Love This Home."

20 Years of Supporting Life at Home in Japan More Accessible Since its establishment in July 2002 and the opening of its first store (IKEA Tokyo-Bay) in April 2006, IKEA Japan has aimed to be a "partner in life at home" for people in Japan. We have taken both big and small steps to help people feel "I Love This Home." To establish a presence in Japan, IKEA began by deeply understanding life at home in Japan, visiting over 100 households (home visits) primarily in the Tokyo metropolitan area and researching over 40,000 photos of Japanese homes in preparation for the opening of IKEA Tokyo-Bay. After the opening of IKEA Tokyo-Bay, as a multichannel retailer, IKEA opened large stores in Kanto, Kansai, Kyushu, Tohoku, and Tokai regions. Regular home visits are also conducted in each area to grasp the needs of customers' home lives and reflect them in store offerings.

Subsequently, in response to changing customer needs and market trends, IKEA has expanded its touchpoints with customers as an omnichannel retailer by launching the IKEA online store, distributing the IKEA app, opening urban concept stores, stores within commercial facilities, IKEA pop-up stores, and expanding product pick-up locations.

More Affordable Under the vision of "creating a better everyday life for the many people," IKEA offers a wide range of home furnishing products that combine excellent design and functionality, aiming to provide them at the most affordable prices possible so that more people can purchase them. To achieve meaningful low prices, all products are developed and designed at IKEA of Sweden in Älmhult, Sweden, considering the balance of the five elements of IKEA's unique product development philosophy, "Democratic Design" (Good design, Functionality, Quality, Sustainability, Low price).

IKEA offers approximately 9,500 products at any given time, with about 2,000 of them changing annually. Among these products are many created by Japanese designers and developed with inspiration drawn from life at home in Japan. The POÄNG armchair, celebrating its 50th anniversary this year, was designed and developed by Japanese designer Mr. Noboru Nakamura and has been a long-selling product loved worldwide since its launch in 1976. Since then, IKEA has continued to design and develop products that align with the unique lifestyle in Japan. For example, the RÅSKOG trolley, launched in 2012, was developed into a more compact size in 2018 to better fit Japanese compact living spaces, based on feedback from Japanese customers. This compact model is one of the representative products inspired by the characteristics of Japanese living. Furthermore, the HARMINTA tableware series uses Mino ware, a traditional Japanese craft, and is a "Made in Japan" series. As a product that fuses IKEA's design philosophy with Japanese craftsmanship, it has received high praise from Japanese customers.

More Sustainable IKEA announced its global sustainability strategy in 2012, and in Japan, sustainability has been placed at the core of its business, actively promoting initiatives towards realizing a sustainable society. In recent years, IKEA has focused on three key areas: "Healthy and Sustainable Living," "Climate, Nature, and Circular Society," and "Equality and Fairness," to address global challenges such as climate change, nature depletion, unsustainable consumption, and inequality.

・Healthy and Sustainable Living

IKEA is promoting various initiatives to enable everyone to make sustainable choices at affordable prices. In 2015, all lighting was switched to energy-efficient LEDs (consuming 85% less power and lasting up to 20 times longer than incandescent bulbs). In 2020, IKEA completely phased out single-use plastic products and expanded its efforts to reduce plastic in product packaging. In 2021, the sale of disposable batteries was discontinued, achieving a complete transition to rechargeable batteries, steadily advancing initiatives that reduce environmental impact and also lead to customer savings. IKEA is also focusing on expanding sustainable food options, introducing plant-based meatballs in 2020. Since then, the lineup of menus using plant-based foods has continued to expand.

・Climate, Nature, and Circular Society

Since the opening of the first store in 2006, IKEA stores have featured areas selling display items, discontinued products, and damaged packaging at outlet prices. As an initiative to extend product lifespan, spare parts are distributed free of charge. In 2017, IKEA launched a furniture buy-back service, where IKEA purchases used IKEA furniture from customers. This is a significant step towards realizing a circular society. The purchased furniture is resold at outlet prices, giving furniture a second life while offering more sustainable choices to a wider audience.

All large stores are equipped with solar panels, and approximately 16% of the electricity for large stores is now generated in-house. In 2018, IKEA achieved 100% renewable energy operation for its large stores.

Sustainable initiatives are also being implemented in delivery. In 2020, IKEA began introducing electric vehicle (EV) trucks for customer deliveries. Currently, 19 trucks are operated by business partners and 22 by IKEA's own fleet, with 30.4% of last-mile deliveries nationwide being zero-emission (as of March 2026). IKEA is accelerating further efforts with the goal of achieving a 50% zero-emission delivery rate.

・More Equal and Fair

In 2015, IKEA launched the "IKEA Family Children's Fund" (now "IKEA Family Fund"), where 10 yen is accumulated for each presentation of an IKEA Family card, initiating full-scale support for local communities. This fund is utilized to support organizations working near IKEA stores that help children and their families in difficult social and economic situations, or at risk of such situations, to access safe housing, through interior design planning, product provision, and assembly services.

Furthermore, IKEA Japan strives to create an equal environment where everyone can work with peace of mind long-term and be themselves, by introducing a short-time regular employee system and equal pay for equal work system in 2014. In 2017, IKEA achieved a 50:50 ratio of women in managerial positions and has been working to eliminate the gender pay gap since 2018, further focusing on promoting gender equality.

Symbolic Milestones (Partial): 2006: Opening of "IKEA Tokyo-Bay," the first IKEA store in Japan, and the Customer Support Center. Opening of "IKEA Yokohama (IKEA Kohoku)." 2008: Opening of "IKEA Kobe (IKEA Port Island)," "IKEA Tsuruhama," and "IKEA Shin-Misato." Opening of IKEA Yatomi Logistics Center. 2012: Opening of "IKEA Fukuoka Shingu." 2014: Opening of "IKEA Tachikawa" and "IKEA Sendai." 2017: Launch of "IKEA Online Store." Opening of "IKEA Nagakute." 2020: Release of "IKEA App." Opening of "IKEA Shibuya." 2024: Opening of "IKEA Maebashi" and "IKEA Kyoto." 2025: Opening of "IKEA Yokohama Bay Quarter" and "IKEA Hiroshima."

"I Love This Home." - IKEA Japan 20th Anniversary Video:

IKEA Spreading Across Japan 20 years since the opening of its first store in Japan, IKEA Japan has connected with customers nationwide through various touchpoints including IKEA stores, the Customer Support Center, the IKEA online store, the IKEA app, and product pick-up locations, delivering products and solutions that support comfortable and sustainable everyday lives. The daily interactions with customers at each touchpoint, and every moment IKEA products have been incorporated into daily life. Furthermore, IKEA Japan today has been shaped by the support of all stakeholders, including local communities and partners.

IKEA Japan Today: · IKEA Stores Nationwide: 14 stores (as of March 2026) · E-commerce Business: IKEA Online Store, IKEA App · Product Pick-up Locations: Approx. 800 locations (as of March 2026) · IKEA Pop-up Stores Nationwide: 44 (as of March 2026) · Product Assortment: 9,500 (approx. 2,000 items are updated annually) · Store + Online Visitor Numbers: 160 million (2025), over 1.325 billion cumulative (since 2006) · IKEA App Downloads: 8.16 million (as of end of February 2026) · IKEA Family Members: 10.27 million (as of end of February 2026) · IKEA for Business Members: 260,000 (as of end of February 2026) · Items Resold through Furniture Buy-back Service & Circular Market (Outlet Corner): 960,000 items (as of end of August 2025), Buy-back Cases: Over 76,700 cumulative (since 2017) · IKEA Co-workers (Employees): 3,540 (as of end of August 2025)

Towards the Next 20 Years - New Stores Opening Soon On the occasion of its 20th anniversary, IKEA will continue to propose lifestyle solutions for the next 20 years. On April 24, 2026 (Thursday), "IKEA Okayama" will open in Aeon Mall Okayama, marking the first IKEA store in Okayama Prefecture. Additionally, as part of the omnichannel strategy promotion in the Tokyo metropolitan area, "IKEA Toyosu" is scheduled to open in Urban Dock LaLaport Toyosu in early autumn 2026, expanding opportunities to experience IKEA in more accessible and casual locations. Furthermore, in Hokkaido, "IKEA Pop-up Store in Tobetsu Town," the first IKEA store in Hokkaido, will be held for a limited time from mid-May at "Hokuo no Kaze Michi no Eki Toubetsu," located north of Sapporo. Tobetsu Town is a sister city of Leksand, Sweden, and is a region where Swedish culture and lifestyle can be experienced. In this special location, products that evoke IKEA's roots will be introduced.

IKEA Japan 20th Anniversary Campaign To commemorate its 20th anniversary, IKEA Japan will hold a special campaign at IKEA stores nationwide from Wednesday, April 1, 2026, to Sunday, May 10, 2026. During this period, special initiatives such as a collaboration with the new Pokémon game "Poké a Pokémon," a collaboration with Shibuya Font, the sale of the "AURTIENDE" anniversary collection, special offers for IKEA Family members, and in-store events will be rolled out. ・Campaign Period: Wednesday, April 1, 2026 - Sunday, May 10, 2026

・Venue: IKEA Stores Nationwide *Excluding IKEA Okayama *The "AURTIENDE" anniversary collection will be sold at select stores, and parties are for IKEA Family members. Please check each store's information for details.

・URL: https://www.ikea.com/jp/ja/campaigns/20th-anniversary-pub1d425f50/

・Collaboration with the New Pokémon Game "Poké a Pokémon" A special project, "Find Fun Living with Pokémon at IKEA," will be launched in collaboration with the new Pokémon game "Poké a Pokémon." This unique experience, featuring the "IKEA Island" in the game and the recreation of in-game rooms at IKEA stores, proposes incorporating "playfulness" into home life.

・Collaboration with Shibuya Font - Inclusive 20th Anniversary Design As a symbolic project for the 20th anniversary, IKEA collaborated with "Shibuya Font," a project that supports the creative activities of people with disabilities. Born from the question, "How can we celebrate with the local community?" this initiative resulted in the creation of a commemorative design with warmth and playfulness. This special design, incorporating the Dala horse motif symbolizing IKEA's Swedish roots, will adorn the 20th-anniversary celebration period.

・Anniversary Collection "AURTIENDE" The anniversary collection, featuring bold colors and the iconic IKEA official logo, will be sold for a limited time at IKEA stores nationwide. Previously, this collection was available for limited periods coinciding with each store's anniversary. For the 20th anniversary, it will be sold simultaneously across all stores for a limited time, allowing more customers to enjoy it. New items such as green bucket hats, hoodies, and pink t-shirts have been added, making it a collection to further enjoy everyday life.

・Special Offers for IKEA Family Members Special offers exclusively for members, such as a 20% discount on Circular Market products, will be available. *IKEA Business Network members are also eligible.

・20th Anniversary Birthday Party On April 18th (Saturday), an exclusive event for IKEA Family members will be held, featuring an all-you-can-eat buffet of four types of ball dishes, including meatballs, and a "Princess Cake" to celebrate.

IKEA Japan 20th Anniversary Event Report IKEA Japan today held an event at IKEA Tokyo-Bay to introduce its 20-year journey in Japan, its current status, and its future initiatives. ■ 20 Years of Journey, Present, and Future Petra Farah, President & Chief Sustainability Officer, IKEA Japan "Over the past 20 years in Japan, IKEA has aimed to be a 'partner in life at home' for many people. Reaching this milestone is thanks to our customers, local communities, partners, and co-workers. We want to continue proposing more comfortable and sustainable living to many people in Japan. The world continues to change. However, the fact that the most important place in the world is 'home' remains unchanged. IKEA will continue to promote all initiatives based on a clear business direction of realizing a 'more affordable, more accessible, and more sustainable IKEA' under its vision. And as a partner in life at home, we will continue to weave new stories of 'I Love This Home.'"

20 Years at IKEA Tokyo-Bay Yukiko Ohori, Market Manager, IKEA Tokyo-Bay, IKEA Japan "IKEA Tokyo-Bay is not only the first store in Japan but also the central hub for IKEA Japan, housing the Customer Support Center and headquarters functions within the same building. Upon its opening in 2006, under the value of 'People and Planet Positive,' there was an incident where the opening was postponed to prioritize the departure of migratory birds. We welcomed 35,000 customers on the opening day, and over these 20 years. We are deeply grateful to be able to celebrate this milestone, having walked together supported by customers, the surrounding communities including Funabashi City, and our co-workers."

Congratulations on the 20th Anniversary and IKEA Japan's Journey with the Community Toru Matsudo, Mayor of Funabashi City "I would like to extend my sincere congratulations to IKEA Japan on reaching the significant milestone of its 20th anniversary since opening its first store in Funabashi City. I was a city official at the time of its opening and vividly remember witnessing the event. Since then, IKEA has been committed to environmental consideration and promoting sustainability, providing us with many valuable lessons. The store is filled with smiles from people of all generations, and it is evident that IKEA is a presence that supports daily life. We will continue to deepen our collaboration and work together towards the realization of a better community and future. I express my sincere respect for the efforts of everyone involved with IKEA and wish for your continued prosperity."

20th Anniversary Campaign Nicholas Johnson, Growth and Marketing Manager, IKEA Japan (Top Left) Patrizia Rigassi, Country Marketing Manager, IKEA Japan (Top Right) Miki Murakami, 20th Anniversary Project Manager, IKEA Japan (Bottom Left) Takeshi Kikuchi, Country Food Manager, IKEA Japan (Bottom Right) "The theme for our 20th anniversary, 'I Love This Home,' embodies the desire for home to be not just a place, but the most comfortable and self-expressive space in the world. For this 20th anniversary, we have co-created special and meaningful initiatives with our co-workers, customers, local communities, and partners. In our campaign, we have prepared various activities such as special collaborations with partners, sales of the anniversary collection, and limited-time offers. We look forward to welcoming everyone to IKEA stores nationwide and celebrating together."

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