Hotel Mt. Fuji to Join IHG's Vignette Collection
IHG Hotels & Resorts and Fuji Kyuko Co., Ltd. have announced a strategic partnership to rebrand the historic Hotel Mt. Fuji as the third Vignette Collection hotel in Japan. This initiative is part of Fuji Kyuko's 100th-anniversary project, aiming to enhance the brand value of the Lake Yamanaka and greater Mt. Fuji area by promoting its luxury business.
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Global hospitality company IHG Hotels & Resorts (hereinafter, IHG) and Fuji Kyuko Co., Ltd. (hereinafter, Fuji Kyuko), which celebrates its 100th anniversary this year and operates diverse businesses rooted in the local community, have announced a strategic partnership. They will open the historic Hotel Mt. Fuji as the third Vignette Collection hotel in Japan. This project is positioned as part of Fuji Kyuko's 100th-anniversary initiatives and will serve as a starting point for the group's strategy to enhance the value of Lake Yamanaka and the brand value of the entire Mt. Fuji area by proactively promoting its luxury business. The specific opening date, renovation details, etc., will be announced at a later date.
The main points of this partnership are as follows:
- The iconic Hotel Mt. Fuji, boasting a grand panoramic view of Mt. Fuji and Lake Yamanaka and a world-class scenery, will undergo a large-scale renovation and be rebranded as 'Hotel Mt. Fuji Vignette Collection'.
- IHG will open its third Vignette Collection hotel facility in Japan, a luxury brand that gathers unique hotels from destinations around the world, following 'RIHGA Royal Hotel Osaka' and 'The Windsor Hotel Toya Resort & Spa'.
- IHG and Fuji Kyuko have signed their first partnership agreement, inheriting the rich history of the hotel, known as 'a hotel built to see Mt. Fuji,' into a new era.
Intention behind joining Vignette Collection and the partnership:
1. Rebranding of a Historic Asset
Since its opening in 1963, Hotel Mt. Fuji, Japan's first vacation hotel loved by domestic and international guests for its breathtaking views of Mt. Fuji and Lake Yamanaka, will join IHG's Vignette Collection. It will mark a new history as a hotel that offers global-standard hospitality and a one-of-a-kind experience. Located at an altitude of 1,100 meters, the hotel has approximately 150 guest rooms and offers facilities such as hot springs, a sauna, and a pool.
2. Expansion of Brand Portfolio
Hotel Mt. Fuji will join the portfolio of IHG's luxury & lifestyle brand, Vignette Collection, as the third property in Japan, following 'RIHGA Royal Hotel Osaka' and 'The Windsor Hotel Toya Resort & Spa'. This will further enhance the presence of the Vignette Collection brand in Japan, which has over 79 hotels open or in the pipeline worldwide.
3. Maximizing Ripple Effects on Regional Tourism
As a tourist base for the Mt. Fuji area, it is expected to attract new customer segments from both Japan and abroad. This rebranding aims to further strengthen its ability to attract customers, thereby contributing to the value enhancement, tourism promotion, and economic revitalization of the entire Fuji Five Lakes area.
4. Expansion of Fuji Kyuko Group's Business Domains
This group strategy aims to create synergy across the entire group through collaboration with the transportation, leisure, and real estate businesses developed by the Fuji Kyuko Group. While continuing to provide value to the existing domestic market customer base, the group aims to expand its business domains and create revenue opportunities by strengthening the attraction of inbound foreign tourists. Taking this project, part of its 100th-anniversary initiatives, as an opportunity, the group will accelerate its shift to the luxury segment and position the enhancement of the premium value of the Lake Yamanaka/Mt. Fuji area as a new pillar of growth.
Comments from Company Representatives:
Abhijay Sandilya, Managing Director, Japan & Micronesia, IHG Hotels & Resorts and CEO, IHG-ANA Hotels Group Japan G.K., stated:
'We are delighted to partner with Fuji Kyuko Co., Ltd. and welcome our third iconic hotel to the Vignette Collection in Japan. Hotel Mt. Fuji is a very special destination and a unique hotel steeped in history. Guests can experience an unforgettable stay in this wonderfully special place.'
'This collaboration marks an important milestone in IHG's expansion of its luxury & lifestyle portfolio in Japan. We look forward to attracting a new guest segment by rebranding and opening as 'Hotel Mt. Fuji Vignette Collection,' leveraging our global business foundation, including one of the world's largest loyalty programs, 'IHG One Rewards'.'
Koichiro Horiuchi, President and Representative Director of Fuji Kyuko Co., Ltd., stated:
'Hotel Mt. Fuji is a truly iconic presence, having opened 63 years ago as a pioneer of resort hotels in Japan. The majestic Mt. Fuji...'
The main points of this partnership are as follows:
- The iconic Hotel Mt. Fuji, boasting a grand panoramic view of Mt. Fuji and Lake Yamanaka and a world-class scenery, will undergo a large-scale renovation and be rebranded as 'Hotel Mt. Fuji Vignette Collection'.
- IHG will open its third Vignette Collection hotel facility in Japan, a luxury brand that gathers unique hotels from destinations around the world, following 'RIHGA Royal Hotel Osaka' and 'The Windsor Hotel Toya Resort & Spa'.
- IHG and Fuji Kyuko have signed their first partnership agreement, inheriting the rich history of the hotel, known as 'a hotel built to see Mt. Fuji,' into a new era.
Intention behind joining Vignette Collection and the partnership:
1. Rebranding of a Historic Asset
Since its opening in 1963, Hotel Mt. Fuji, Japan's first vacation hotel loved by domestic and international guests for its breathtaking views of Mt. Fuji and Lake Yamanaka, will join IHG's Vignette Collection. It will mark a new history as a hotel that offers global-standard hospitality and a one-of-a-kind experience. Located at an altitude of 1,100 meters, the hotel has approximately 150 guest rooms and offers facilities such as hot springs, a sauna, and a pool.
2. Expansion of Brand Portfolio
Hotel Mt. Fuji will join the portfolio of IHG's luxury & lifestyle brand, Vignette Collection, as the third property in Japan, following 'RIHGA Royal Hotel Osaka' and 'The Windsor Hotel Toya Resort & Spa'. This will further enhance the presence of the Vignette Collection brand in Japan, which has over 79 hotels open or in the pipeline worldwide.
3. Maximizing Ripple Effects on Regional Tourism
As a tourist base for the Mt. Fuji area, it is expected to attract new customer segments from both Japan and abroad. This rebranding aims to further strengthen its ability to attract customers, thereby contributing to the value enhancement, tourism promotion, and economic revitalization of the entire Fuji Five Lakes area.
4. Expansion of Fuji Kyuko Group's Business Domains
This group strategy aims to create synergy across the entire group through collaboration with the transportation, leisure, and real estate businesses developed by the Fuji Kyuko Group. While continuing to provide value to the existing domestic market customer base, the group aims to expand its business domains and create revenue opportunities by strengthening the attraction of inbound foreign tourists. Taking this project, part of its 100th-anniversary initiatives, as an opportunity, the group will accelerate its shift to the luxury segment and position the enhancement of the premium value of the Lake Yamanaka/Mt. Fuji area as a new pillar of growth.
Comments from Company Representatives:
Abhijay Sandilya, Managing Director, Japan & Micronesia, IHG Hotels & Resorts and CEO, IHG-ANA Hotels Group Japan G.K., stated:
'We are delighted to partner with Fuji Kyuko Co., Ltd. and welcome our third iconic hotel to the Vignette Collection in Japan. Hotel Mt. Fuji is a very special destination and a unique hotel steeped in history. Guests can experience an unforgettable stay in this wonderfully special place.'
'This collaboration marks an important milestone in IHG's expansion of its luxury & lifestyle portfolio in Japan. We look forward to attracting a new guest segment by rebranding and opening as 'Hotel Mt. Fuji Vignette Collection,' leveraging our global business foundation, including one of the world's largest loyalty programs, 'IHG One Rewards'.'
Koichiro Horiuchi, President and Representative Director of Fuji Kyuko Co., Ltd., stated:
'Hotel Mt. Fuji is a truly iconic presence, having opened 63 years ago as a pioneer of resort hotels in Japan. The majestic Mt. Fuji...'