Teaming Up with a Roblox Creator with 1 Billion Plays! NEC Venture 'Ignithus' Launches New Corporate PR Campaign Using Immersive Spaces
Ignithus, an immersive marketing venture carved out of NEC, has partnered with top Roblox creator Manato to run a PR campaign for NEC Open Innovation within 3D spaces from March 9-16, 2026.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:05
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 17:40 (126h 8m after Collected)
Ignithus Inc. (Headquarters: Minato-ku, Tokyo, hereinafter 'Ignithus'), an immersive marketing company established utilizing the new business creation scheme of NEC Corporation (Headquarters: Minato-ku, Tokyo, hereinafter 'NEC'), has executed a PR campaign for 'NEC Open Innovation' (Note)—an open innovation initiative promoted by NEC—as the first step in its business rollout.
In this campaign, Ignithus is strongly collaborating with Mr. Manato, an NEC alumnus and a top domestic creator who developed mega-hits like 'Escape Running Head', which has surpassed 1 billion total plays worldwide on Roblox. For a limited time from Monday, March 9, to Monday, March 16, 2026, advertisements themed 'NEC Open Innovation - Let's spark the future.' will be deployed within the popular worlds created by Mr. Manato. Through this collaboration between a top creator and Ignithus—a company inheriting NEC's technological DNA—a new form of corporate branding targeting Generation Z and Alpha will be realized.
■ About the Business Overview of Ignithus Inc.
Ignithus Inc. provides integrated marketing solutions encompassing ad delivery and effectiveness measurement targeting major UGC-type 3D platforms such as Roblox, Fortnite, and VRChat. Through placing ads in popular UGC worlds, highly accurate ad effectiveness measurement within 3D spaces, and the production of corporate worlds expressing unique brand identities, we strongly support corporate and product branding as well as awareness building among next-generation customer demographics.
■ About the Ad Deployment Worlds
In this campaign, advertisements smoothly integrating the key visuals and messages of NEC's open innovation are currently deployed within two popular worlds that garner immense support from domestic Roblox users. We have acquired communication opportunities with digital natives, a demographic traditionally difficult to reach via conventional approaches.
Furthermore, in addition to ad impressions, this campaign conducts the visualization and measurement of ad effectiveness in 3D space based on viewability time and user behavioral data.
'Escape Running Head': A highly popular action game combining thrill and entertainment, where players must escape from an approaching giant head.
'Avatar Simulator': A highly functional simulator where users can freely customize their own avatars and enjoy self-expression.
■ Creator Profile
Mr. Manato (Roblox Creator)
A top Roblox creator representing Japan. His masterpiece, 'Escape Running Head', is a global mega-hit recording over 1 billion total plays. He is highly acclaimed domestically and internationally, winning the Best Experience Award in Japan at 'RCS TOKYO 2025 (Roblox Creator Series in Tokyo 2025)' in 2025.
He joined NEC in 2014, where he engaged in the development of 4G core networks in the Telecom Carrier Business Unit before going independent.
Currently, he is active at the forefront of the Roblox domain, combining his technological expertise with outstanding creativity.
■ Future Developments
Moving forward, Ignithus will promote the construction of an ad delivery network spanning multiple UGC-type 3D platforms, as well as the visualization and standardization of ad effectiveness utilizing data unique to 3D spaces, such as view time, viewing angle, and contact behavior.
Through this, we aim to prepare an environment where companies can utilize 3D spaces as a continuous advertising medium.
■ About Ignithus Inc.
Our company was established in November last year as a carve-out (separated and independent) business from NEC, through the Startup Studio Incubation (SSI) model of Global Catalyst Partners Japan, a venture capital firm. We create new value by fusing NEC's technological capabilities and human resources with the speed of a venture company.
[Company Profile]
Company Name: Ignithus Inc.
Location: 7F Shin-Aoyama Building West, 1-1-1 Minami-Aoyama, Minato-ku, Tokyo
URL: https://www.ignithus.com/
Representative: Daigo Kobayashi
Business Activities:
Provision of marketing solutions utilizing UGC-type 3D spaces (ad placement, effectiveness measurement, corporate world production, etc.)
[Contact for Inquiries regarding this matter]
Public Relations, Ignithus Inc.
Email: contact@ignithus.com
(Note)
https://jpn.nec.com/innovation/index.
In this campaign, Ignithus is strongly collaborating with Mr. Manato, an NEC alumnus and a top domestic creator who developed mega-hits like 'Escape Running Head', which has surpassed 1 billion total plays worldwide on Roblox. For a limited time from Monday, March 9, to Monday, March 16, 2026, advertisements themed 'NEC Open Innovation - Let's spark the future.' will be deployed within the popular worlds created by Mr. Manato. Through this collaboration between a top creator and Ignithus—a company inheriting NEC's technological DNA—a new form of corporate branding targeting Generation Z and Alpha will be realized.
■ About the Business Overview of Ignithus Inc.
Ignithus Inc. provides integrated marketing solutions encompassing ad delivery and effectiveness measurement targeting major UGC-type 3D platforms such as Roblox, Fortnite, and VRChat. Through placing ads in popular UGC worlds, highly accurate ad effectiveness measurement within 3D spaces, and the production of corporate worlds expressing unique brand identities, we strongly support corporate and product branding as well as awareness building among next-generation customer demographics.
■ About the Ad Deployment Worlds
In this campaign, advertisements smoothly integrating the key visuals and messages of NEC's open innovation are currently deployed within two popular worlds that garner immense support from domestic Roblox users. We have acquired communication opportunities with digital natives, a demographic traditionally difficult to reach via conventional approaches.
Furthermore, in addition to ad impressions, this campaign conducts the visualization and measurement of ad effectiveness in 3D space based on viewability time and user behavioral data.
'Escape Running Head': A highly popular action game combining thrill and entertainment, where players must escape from an approaching giant head.
'Avatar Simulator': A highly functional simulator where users can freely customize their own avatars and enjoy self-expression.
■ Creator Profile
Mr. Manato (Roblox Creator)
A top Roblox creator representing Japan. His masterpiece, 'Escape Running Head', is a global mega-hit recording over 1 billion total plays. He is highly acclaimed domestically and internationally, winning the Best Experience Award in Japan at 'RCS TOKYO 2025 (Roblox Creator Series in Tokyo 2025)' in 2025.
He joined NEC in 2014, where he engaged in the development of 4G core networks in the Telecom Carrier Business Unit before going independent.
Currently, he is active at the forefront of the Roblox domain, combining his technological expertise with outstanding creativity.
■ Future Developments
Moving forward, Ignithus will promote the construction of an ad delivery network spanning multiple UGC-type 3D platforms, as well as the visualization and standardization of ad effectiveness utilizing data unique to 3D spaces, such as view time, viewing angle, and contact behavior.
Through this, we aim to prepare an environment where companies can utilize 3D spaces as a continuous advertising medium.
■ About Ignithus Inc.
Our company was established in November last year as a carve-out (separated and independent) business from NEC, through the Startup Studio Incubation (SSI) model of Global Catalyst Partners Japan, a venture capital firm. We create new value by fusing NEC's technological capabilities and human resources with the speed of a venture company.
[Company Profile]
Company Name: Ignithus Inc.
Location: 7F Shin-Aoyama Building West, 1-1-1 Minami-Aoyama, Minato-ku, Tokyo
URL: https://www.ignithus.com/
Representative: Daigo Kobayashi
Business Activities:
Provision of marketing solutions utilizing UGC-type 3D spaces (ad placement, effectiveness measurement, corporate world production, etc.)
[Contact for Inquiries regarding this matter]
Public Relations, Ignithus Inc.
Email: contact@ignithus.com
(Note)
https://jpn.nec.com/innovation/index.