NEC-derived Venture 'Ignithus' Partners with Roblox Creator for Immersive Corporate PR Campaign

Ignithus Co., Ltd., an immersive marketing company established through NEC Corporation's new business creation scheme, has launched its first project: a promotional campaign for NEC's 'NEC Open Innovation' activities. For this campaign, Ignithus partnered with Manato, a top domestic Roblox creator with over 1 billion total plays for titles like 'Escape Running Head' and also an NEC alumnus. From March 9 to March 16, 2026, ads themed 'NEC Open Innovation - Let's create the future.' were displayed within his popular worlds, targeting Gen Z and Alpha generations.

Ignithus's business provides a marketing solution that offers integrated ad delivery and performance measurement on major UGC 3D platforms such as Roblox, Fortnite, and VRChat. The service includes ad placements in popular UGC worlds, high-precision ad performance measurement in 3D space, and the production of corporate worlds. For the NEC campaign, ads were integrated into two popular worlds: 'Escape Running Head' and 'Avatar Simulator'. The campaign measures ad effectiveness not just by impressions but also by visualizing metrics based on view time and user behavior data in the 3D environment.

Creator Manato is a leading Japanese Roblox creator whose work 'Escape Running Head' is a global hit with over 1 billion plays. He previously worked at NEC in 4G core network development. In the future, Ignithus plans to build a cross-platform ad delivery network and promote the standardization of ad performance visualization using 3D-specific data like view time, viewing angles, and interaction behavior. The company was established in November of the previous year (2025) as a carve-out from NEC, supported by venture capital firm Global Catalyst Partners Japan.