Kyoto's Historic Somedono-in Temple Welcomes New Japanese-style Fashion Brand "REZEN" Store in Shinkyogoku
Japanese-style fashion brand "REZEN" is opening "REZEN KYOTO" on May 2, 2026, within the historic Somedono-in Temple in Shinkyogoku, Kyoto. It aims to be a new hub for cultural dissemination that fuses fashion with cultural experiences, reinterpreting "Zen" in a contemporary way.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 12:57 (25 min after Collected)
IGA Co., Ltd. (Head office: Echizen City, Fukui Prefecture, Representative Director and President: Akihisa Igarashi) will open a new store, "REZEN KYOTO," for its Japanese-style unisex brand "REZEN" on Saturday, May 2, 2026, within the Somedono-in Temple located in Shinkyogoku, Kyoto.
A fashion store embodying modern sensibilities will be born in a space enveloped by the tranquility and solemn atmosphere of a historic temple.
"REZEN KYOTO" will be the third REZEN store nationwide, following Osaka Umeda and Tokyo Harajuku.
Set in the unique location of a temple, it will not only offer merchandise but also serve as a new information dissemination hub that reinterprets "Zen" in a contemporary way through tea ceremonies, cultural experiences, and music events.
■ Opening in "Somedono-in Temple," a place where history, tranquility, and enthusiasm reside
Somedono-in Temple, while located in the heart of Kyoto's Shinkyogoku, is a temple that conveys a long history and tranquil atmosphere to this day, where the hustle and bustle of the city seem to recede the moment one steps inside.
This place is known as where Ippen Shonin, the founder of the Jishu sect, first performed the "Odori Nenbutsu" (dancing念仏) in Kyoto. Inheriting the spirit of "enthusiasm" and "immersion" that involved people and led them to joy and salvation, this site was chosen as a place to embody "Zen in the modern age = REZEN."
REZEN KYOTO will create new value experiences by fusing the serene temple space with modern design and culture.
■ From Kyoto to the World: At the Crossroads of Culture and Fashion
In Kyoto, a place where history and culture breathe and many people from Japan and abroad visit, REZEN KYOTO will also play a role as an international dissemination hub.
In addition to showcasing and selling REZEN items, traditional crafts from Fukui, the brand's birthplace, will also be featured.
Furthermore, continuous planning will be carried out for events that blend Japanese culture and fashion, such as cultural experience events utilizing the tea room space.
1. Pre-sale of the Latest Collection
In conjunction with the opening of the REZEN KYOTO store, the latest collection, from apparel to miscellaneous goods, will be pre-sold earlier than anywhere else. This is a valuable opportunity to be among the first to get your hands on a lineup that condenses the brand's "now."
2. Reinterpretation of Fukui's Traditional Crafts × REZEN
Fukui's proud traditional crafts will be updated with a unique sensibility. We propose a new form of tradition that breathes modern life into the inherited skills of craftsmen.
3. "Experience" as Content
Beyond just a shop, it is a unique space equipped with "experiential content" where visitors can face themselves and deeply immerse.
4. From Japan to the World, a Chain of Joy
This store is also the starting line for REZEN's challenge to disseminate widely beyond Japan to the world and bring joy to people. Please look forward to our new steps.
■ REZEN KYOTO Store
Opening hours: 11:00~21:00
Address: 562 Nakanomachi, Shijyo-agaru, Nakagyo-ku, Kyoto City, Kyoto Prefecture 604-8042
Map: https://share.google/PPypSb9M3EQwiMKG2
[REZEN KYOTO Official Instagram] https://www.instagram.com/rezen_kyoto/?hl=ja
[May 2, 2026 Opening Event]
On the opening day, special experiences where tradition and modernity intersect will be offered.
Store opening: 11:00~
Tea ceremony: May 2 (Sat) 17:00~ (Duration: approx. 40 minutes)
Rave event: May 2 (Sat) 19:00~ (Produced by DJ TSUJI)
Location: REZEN KYOTO (within Somedono-in Temple)
Host (Tea Master): Akihisa Igarashi
Tea preparation: Sohou Yamaba
[Tea Ceremony]
Our CEO Akihisa Igarashi will serve as the host, welcoming Urasenke associate professor Sohou Yamaba for a tea ceremony.
You can enjoy a once-in-a-lifetime cup of tea in a space where you can feel the spirit of Ippen Shonin.
[Night Event "REZEN RAVE"]
In the evening, a rave event will be held, reinterpreting "Odori Nenbutsu" in a modern way, produced by DJ TSUJI, a Japanese rapper who shakes Asia from Shanghai.
In this place where people once danced and became enthusiastic, you will experience a new "modern Odori Nenbutsu."
・Music performance by DJ
・Provision of drinks and light meals
・Sales of REZEN items
・Photo session experience by a photographer (sample rental available)
REZEN KYOTO aims to promote interaction among local residents and visitors as a hub that transcends the boundaries of fashion, encompassing culture, experience, and exchange.
A fashion store embodying modern sensibilities will be born in a space enveloped by the tranquility and solemn atmosphere of a historic temple.
"REZEN KYOTO" will be the third REZEN store nationwide, following Osaka Umeda and Tokyo Harajuku.
Set in the unique location of a temple, it will not only offer merchandise but also serve as a new information dissemination hub that reinterprets "Zen" in a contemporary way through tea ceremonies, cultural experiences, and music events.
■ Opening in "Somedono-in Temple," a place where history, tranquility, and enthusiasm reside
Somedono-in Temple, while located in the heart of Kyoto's Shinkyogoku, is a temple that conveys a long history and tranquil atmosphere to this day, where the hustle and bustle of the city seem to recede the moment one steps inside.
This place is known as where Ippen Shonin, the founder of the Jishu sect, first performed the "Odori Nenbutsu" (dancing念仏) in Kyoto. Inheriting the spirit of "enthusiasm" and "immersion" that involved people and led them to joy and salvation, this site was chosen as a place to embody "Zen in the modern age = REZEN."
REZEN KYOTO will create new value experiences by fusing the serene temple space with modern design and culture.
■ From Kyoto to the World: At the Crossroads of Culture and Fashion
In Kyoto, a place where history and culture breathe and many people from Japan and abroad visit, REZEN KYOTO will also play a role as an international dissemination hub.
In addition to showcasing and selling REZEN items, traditional crafts from Fukui, the brand's birthplace, will also be featured.
Furthermore, continuous planning will be carried out for events that blend Japanese culture and fashion, such as cultural experience events utilizing the tea room space.
1. Pre-sale of the Latest Collection
In conjunction with the opening of the REZEN KYOTO store, the latest collection, from apparel to miscellaneous goods, will be pre-sold earlier than anywhere else. This is a valuable opportunity to be among the first to get your hands on a lineup that condenses the brand's "now."
2. Reinterpretation of Fukui's Traditional Crafts × REZEN
Fukui's proud traditional crafts will be updated with a unique sensibility. We propose a new form of tradition that breathes modern life into the inherited skills of craftsmen.
3. "Experience" as Content
Beyond just a shop, it is a unique space equipped with "experiential content" where visitors can face themselves and deeply immerse.
4. From Japan to the World, a Chain of Joy
This store is also the starting line for REZEN's challenge to disseminate widely beyond Japan to the world and bring joy to people. Please look forward to our new steps.
■ REZEN KYOTO Store
Opening hours: 11:00~21:00
Address: 562 Nakanomachi, Shijyo-agaru, Nakagyo-ku, Kyoto City, Kyoto Prefecture 604-8042
Map: https://share.google/PPypSb9M3EQwiMKG2
[REZEN KYOTO Official Instagram] https://www.instagram.com/rezen_kyoto/?hl=ja
[May 2, 2026 Opening Event]
On the opening day, special experiences where tradition and modernity intersect will be offered.
Store opening: 11:00~
Tea ceremony: May 2 (Sat) 17:00~ (Duration: approx. 40 minutes)
Rave event: May 2 (Sat) 19:00~ (Produced by DJ TSUJI)
Location: REZEN KYOTO (within Somedono-in Temple)
Host (Tea Master): Akihisa Igarashi
Tea preparation: Sohou Yamaba
[Tea Ceremony]
Our CEO Akihisa Igarashi will serve as the host, welcoming Urasenke associate professor Sohou Yamaba for a tea ceremony.
You can enjoy a once-in-a-lifetime cup of tea in a space where you can feel the spirit of Ippen Shonin.
[Night Event "REZEN RAVE"]
In the evening, a rave event will be held, reinterpreting "Odori Nenbutsu" in a modern way, produced by DJ TSUJI, a Japanese rapper who shakes Asia from Shanghai.
In this place where people once danced and became enthusiastic, you will experience a new "modern Odori Nenbutsu."
・Music performance by DJ
・Provision of drinks and light meals
・Sales of REZEN items
・Photo session experience by a photographer (sample rental available)
REZEN KYOTO aims to promote interaction among local residents and visitors as a hub that transcends the boundaries of fashion, encompassing culture, experience, and exchange.