Low-Irritation Formula Treatment-in Shampoo for Children: Achieve "Naturally Beautiful Hair" That's Smooth and Easy to Comb, Without Squeakiness

Children's shoe brand "IFME" (Marubeni Consumer Brands Co., Ltd.) will launch a treatment-in shampoo for kids from "IFME skincare," which develops skincare products to reduce the burden of child-rearing. It will be available starting April 1, 2026, at IFME directly managed stores, online stores, and other IFME skincare retailers.

As children grow, their hair changes from fine baby hair to stronger strands. Around the age of two, changes in hair quality and increased hair volume often lead to more tangling. With more outdoor play, concerns about damage from sweat, dirt, UV rays, and pool chlorine also begin to arise.

This product contains amino acid derivatives that regulate the scalp environment, in addition to the barrier function support ingredients*¹ common to the series. While thoroughly removing dirt and sweat odors from the scalp, moisturizing ingredients protect the scalp's moisture, keeping hair and scalp healthy. Its soft texture and elegant La France fragrance gently envelop the hair during washing, leaving it smooth and manageable, inviting you to touch it. It can be used by the whole family, from children to adults.

*1 Plant-derived ceramides, amino acids, hyaluronic acid, glycerin, petrolatum, shea butter, dipotassium glycyrrhizate

IFME Treatment-in Shampoo (Foam Type)

IFME Treatment-in Shampoo (Liquid Type)